Who we are:
benefitexpress is the leading middle market, cloud-based platform for employee benefits and health exchange services, with a focus on flexibility.
By offering technology that integrates all benefits, in a one-stop-shop, benefitexpress provides simplicity to complex plans and offers a very custom-made experience to engage and educate employees while offering employers an ease of benefit management that is unmatched in market. benefitexpress provides a full range of services including, benefit enrollment, management and administration as well as direct bill services, reimbursement account administration, carrier bill reconciliation, total compensation statements, and a full-service call center.
What you will do:
Create, manage and measure multi-channel campaigns to drive lead acquisition and engagement including:
- Industry-specific campaigns focused on industry-specific pain points and messaging,
- Nurturing campaigns for the different stages of the buyer's journey and
- Ad hoc campaigns (cross-sell, upsell, etc.)
Lead competitive intelligence program, maintaining internal and external assets with feature and positioning comparisons
Become a "power" user of systems and software that are used to drive marketing programs such as:
- Intranet content management systems
- Website management platform
- Compliance tracking systems
- Collateral and event databases