About CSI & Working Conditions:
Cardiovascular Systems, Inc. (CSI) is devoted to developing and commercializing innovative solutions for treating peripheral and coronary vascular disease. Our primary focus is helping physicians conquer even the most difficult disease states, including arterial calcium, given the complications it presents for the millions who suffer from peripheral arterial disease (PAD) and coronary artery disease (CAD). CSI is committed to clinical rigor, constant innovation, and a defining drive to set the standard in safe, effective, economical medical devices that improve patient outcomes.
The Marketing Department is a fun, fast-paced group that works hard and delivers top-notch marketing programs and activity to our sales force and customers. We are located in a state-of-the-art building with on-site training facilities for employees and physicians. As their commitment to employee health and well-being, the headquarters also features a work-out facility, locker rooms and a nearby regional park with a complete trail system.
Job Summary:
The Marketing Communications Specialist role works directly with marketing partners, and other functions to develop and execute internal and customer-facing (external) communications that reinforce CSI’s corporate, marketing, brand, and program objectives. This individual must be proactive, highly organized, detail-oriented, and an effective communicator (written and verbally). They will interact closely with a cross-functional group including Marketing Communications, Meetings/Events/Tradeshows, Product Marketing, Medical Education, Sales Training, Regulatory, and Healthcare Economics & Reimbursement, as well as external vendors/partners.
Essential Duties & Responsibilities(include, but not limited to):
Develop and Execute Marketing Activity for Interventional Support Devices
- Execute and support strategic marketing and communication plans; collaborate and recommend the development and execution of strategic plans that support product and program activities; including the creation of creative briefs, creative downloads, use of appropriate channels, messages and tactics (e.g. sales flyers, brochures, posters, direct mail pieces, etc.).
- Contribute to product positioning, messaging and core creative development, ensuring cross-functional collaboration.
- Establish strong relationships with key stakeholders and communicate proactively to manage expectations, project timelines and logistics.
- Manage and create multi-channel communications tools; maintaining project records using established department procedures and tools.
- Manage projects within allocated budgets, identifying cost-savings where appropriate.
- Manage case studies from field including submission, approval, and distribution
- Manage web content and updates across digital assets, such as company website, micro sites, and other properties/platforms.
- Manage literature and promotional materials website: Oversee literature, article and swag inventory; Work with promotional and fulfillment vendors to research, develop and approve on-trend, fresh, and popular new items; Partner with fulfillment vendors for necessary updates; Ensure proper use of company/brand/product logos; Implement website updates; Develop metrics and reports on usage and ordering trends
- Manage (via formal review process), proof, and annotate materials; communicate changes/approvals to outside vendors/partners
- Support Healthcare Economics & Reimbursement team for development and execution of materials and content
Manage and Support Meeting, Events & Tradeshow Activity
- Partner with Product Marketing, Medical Science Liaison, Professional Relations, Regulatory, Clinical/Science and MET to ensure MET strategies are understood and defined
- Create and execute strategies and define tactical elements
Support Sales Training Activity
- Maintain current sales roster and update database as needed
- Assist in new sales literature ordering, new sales passwords and account set-up for fulfillment site
- Conduct a quarterly audit of both coronary and peripheral sales training kits to ensure they are up to date and comprehensive of materials available
Maintain compliance to the CSI Quality Policy/System (e.g. Master Control), and all other documented quality processes and procedures, when performing assigned tasks
Act as Marcom representative/lead for company activities and event committees
Other duties as assigned