Collaborate with Director of Marketing, Senior Sports Marketing Manager, marketing team and internal clients, as applicable, on concept through completion of marketing campaigns, programs and materials for assigned markets and internal clients.
Develop and execute marketing campaigns, programs and materials in support of organization and client needs:
- Act as the project manager for key campaigns and assigned initiatives
- Key tasks include concept development and execution including copywriting media planning and buying for tactics such as advertising (traditional, web and social media), social media, email , print and electronic collateral, event invitations, signage and programs
- Collaborate with graphic designers in execution of design and production As needed solicit vendor bids; manage relationships with vendors throughout the creative and production process
- Develop and generate content for all applicable social media outlets in accordance with marketing calendar and communication strategy.
- Maintain and expand existing social media channels: Twitter, Facebook, YouTube, LinkedIn, and Instagram.
- Participate in the development of organizational social media strategy (based on industry-standard) best practices, trends and current Visit Madison social media channels. Establish and maintain a rolling content calendar.
- Post applicable news, press releases and appropriate announcements as directed.
- Update imagery with current/best photos as indicated in the editorial/planning calendar.
- Capture and analyze key social media metrics and create reports for organizational audience to better understand what is working and what is not.
Identify opportunities to secure JEM Grant funding to support marketing initiatives: research, write and execute documentation necessary to secure grant and reimbursement funds.
Collaborate with Directors of Marketing and PR/Communications on concepting and development of original content in support of Content Strategy including social media posts, web content, e-newsletters and Visitors Guide content as assigned.
- Research and write assigned content;
- Research and recommend photography
Stay abreast of industry data and research; use insights to develop effective marketing materials. Ensure all creative materials align with GMCVB and MASC brand standards guidelines.
Cultivate and maintain industry and partner relationships
Leverage organization’s project management tools, standards and practices for time management and timely delivery of projects and assets, including Creative Briefs, Work Orders, Ace Project Management and Portfolio.
Perform other duties as assigned by the Director of Marketing and Senior Sports Marketing Manager (if required).