Marketing Initiative Manager

UnitedHealth Group

You dream of a great career with a great company - where you can make an impact and help people. We dream of giving you the opportunity to do just this. And with the incredible growth of our business, it’s a dream that definitely can come true. Already one of the world’s leading Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate our Service Centers, improve our Service levels and help people lead healthier lives. We live for the opportunity to make a difference and right now, we are living it up.

This opportunity is with one of our most exciting business areas: Optum - a growing part of our family of companies that make UnitedHealth Group a Fortune 6 leader.

Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions, and treatments; helping them to navigate the system, finance their Healthcare needs, and stay on track with their Health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation, and Performance.

http://www.unitedhealthgroup.com

Position Details

Marketing Initiative Manager
Job
Full-time
2/27/2018
Twin Cities Metro
Minneapolis, MN

Positions in this function are involved in developing market strategies to support products and drive membership/sales growth. Positions develop strategies and tactical plans to support consumer/member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets.

Primary Responsibilities:

  • Supporting the unique marketing needs of our specialty pharmacy and infusion services businesses 
  • Working directly with company leaders, product managers, subject matter experts, sales and account management teams, and others to develop marketing strategies and differentiated content 
  • Developing and delivering marketing collateral, slide content, videos, website content and other materials related to our value story, capabilities and services 
  • Supporting product launches, including development of messaging, marketing materials and training content to roll-out the product to our field teams 
  • Creating compelling content and/or presentations for customer meetings, industry speaking engagements and internal conferences 
  • Gathering / creating case studies and proof points to demonstrate the value of our services to our customers. 
  • Developing and distributing field-facing and client-facing communications 
  • Coordinating the development of marketing projects with Creative Services Team 
  • Ensuring branding and messaging are consistently utilized across all marketing materials and initiatives 
  • Managing rebranding projects and marketing campaigns for new pharmacy locations 
  • Managing other marketing initiatives as needed to support organizational growth objectives 
  • Contributing to ongoing strategies and annual marketing plan

Requirements:

  • High School Diploma / GED or higher 
  • 5+ years of work experience in a Marketing or Communications role 
  • 2+ years of experience working as a Project Manager taking a project from conception to completion 
  • 2+ years of professional writing and editing experience 
  • 2+ years of Creative PowerPoint Design including creating and editing slide decks, pie charts, graphs and images 
  • 1+ years of experience working in the Healthcare Industry

Assets:

  • Bachelor's degree (or higher) in Communications, Public Relations or Marketing 
  • 1+ years of experience in the pharmacy care services or specialty pharmacy industry preferred

Soft Skills:

  • Demonstrated ability to clarify, manage and prioritize several deliverables in order to meet deadlines. 
  • Demonstrated self-starter and team player 
  • Proven organizational skills 
  • Proven ability to work with a wide range of colleagues and subject matter experts, including company executives 
  • Proven ability to handle multiple projects at once while meeting deadlines

« Back