Lead for Services & Business Intelligence.
Messaging to new and existing customers for focus areas:
- Understand market, themes, and our offerings
- Identify opportunities to reach audiences through key individuals, associations, relationships
- Work with staff to develop messaging
- Curate and write content
- Edit and proofread all content
Strategy & Tactics:
A. Digital - Develop strategy, content calendar, generate market-ready content with JCA experts. Develop plans across all digital methods, update website routinely. From reporting provided, analyze performance, make recommendations, and adjust digital strategy for Services and BI promotion.
B. Conferences - Determine valuable conferences, recommend sponsorships and overall spend. Develop messaging for promotional events, coordinate and assist staff experts with speaking submissions. Ensure event success, gather and report on performance.
C. Other tactics for new and existing customers - Develop strategy, messaging and targets for additional tactics, such as promotional workshops, customer summits, seminars. Maintain reference lists, manage use of client references.
Assist in development of larger proposals based on drafts from previous work and staff input. Edit, finalize.
The position reports to Senior Manager, Marketing and can be located anywhere in the US, though preference will be placed on candidates in the Chicagoland area. Twenty (20) hours per week, hours flexible within regular business hours (Eastern time).