AC Business Media is a leading business-to-business media and business intelligence company with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics and supply chain markets. AC Business Media delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, videos, magazines, webinars and newsletters and provides advertisers the analytics, data and ability to reach their target audience.
The Marketing Specialist is responsible for researching, writing and producing a wide range of marketing materials. This requires collaboration in the development and implementation of strategic marketing plans, creating a timeline and marketing budgets.
Will share responsibility with the marketing team in developing and managing marketing programs for the print and digital brands. Assists with the production of the bi-monthly marketing newsletter and collaborates on a daily basis with the marketing team members as well as with publishers, editors, sales representatives and the event staff. Participates in marketing strategic planning sessions.
- Develop marketing and sales materials that meet brand standards and marketing objectives
- Collaborate and develop marketing plans and strategies
- Drive brand awareness with creative marketing programs that include print, digital and social media
- Track marketing campaigns and programs, prepare performance analysis reports and make recommendations for improvement
- Maintain brand standards through all promotional material
- Work collaboratively to direct the creative for each project with the design team
- Assist with the development of media kits
- Co-produce the marketing e-newsletter
- Ensure consistent messaging throughout all communication and materials
- Understand analytics and how they can be implemented in marketing projects to develop audience profiles
- Support all other efforts of the marketing team on an as needed basis