Marketing Specialist

If terms like “funnel”, “marketing qualified lead” and “conversion rates” are music to your ears, this is the job for you! After recently expanding the team, we are seeking another talented marketing mind to develop highly-effective marketing programs that drive new leads to produce top of the funnel growth and nurture prospects to marketing-qualified status. This person will be responsible for managing and executing lead generation campaigns through a number of marketing channels including email, content promotion and webinars.

You will work closely with product management, creative and digital marketing teams to deliver effective marketing campaigns that drive inbound leads and increase conversion. Must have a passion for metrics, data, and process with the ability to tie all three to business objectives.

The ideal candidate has prior B2B lead generation experience, email marketing and marketing automation experience, excellent writing skills, technical proficiency to quickly learn new software tools, obsessive attention to detail, and proven abilities to excel every step of the way.You will need to be a sales-minded marketer, fast-thinking, creative, crafty and quick to both problem- solve and execute.

• Execute marketing programs to drive key business metrics including leads, marketing-qualified leads and opportunities 
• Partner closely with the Sales teams to create messaging that drives responses and conversions 
• Build best-practice marketing automation programs within the Marketo platform 
• Segment and leverage the marketing database to launch efficient and effective email programs 
• Manage budget and conduct ROI analysis on marketing spend 
• Create the strategy for nurturing leads through a mix of helpful content and other calls-to-action 
• Promote, host and manage Webinars 
• Work hand-in-hand with product management, sales, external influencers and industry experts to ensure consistent and relevant messaging 
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization 
• Optimize the lead conversion rate and increase funnel marketing efficiencies 
• A/B test and continually measure the performance of these conversion assets

• BA/BS or equivalent working experience 
• Minimum two years of experience in B2B marketing 
• Proven success with email marketing, lead nurturing and marketing automation platforms (Marketo a plus) 
• Experience with CRM systems (salesforce.com a plus) 
• Excellent writer and communicator 
• Strong analytical skills and data-driven thinking

Esker Offers a casual work environment, along with competitive salaries and a generous benefits package.