If terms like “funnel”, “marketing qualified lead” and “conversion rates” are music to your ears, this is the job for you! After recently expanding the team, we are seeking another talented marketing mind to develop highly-effective marketing programs that drive new leads to produce top of the funnel growth and nurture prospects to marketing-qualified status. This person will be responsible for managing and executing lead generation campaigns through a number of marketing channels including email, content promotion and webinars.
You will work closely with product management, creative and digital marketing teams to deliver effective marketing campaigns that drive inbound leads and increase conversion. Must have a passion for metrics, data, and process with the ability to tie all three to business objectives.
The ideal candidate has prior B2B lead generation experience, email marketing and marketing automation experience, excellent writing skills, technical proficiency to quickly learn new software tools, obsessive attention to detail, and proven abilities to excel every step of the way.You will need to be a sales-minded marketer, fast-thinking, creative, crafty and quick to both problem- solve and execute.