Marketing Specialist

Frank Mayer & Associates, Inc.

Founded in 1931, Frank Mayer and Associates, Inc. is a third generation, family-owned company based in Grafton, WI. Throughout the years, we have embraced transforming design concepts and ideas into a reality within the in-store merchandising industry.

Our creative, responsive and thorough approach in designing and producing branded point-of-purchase displays and interactive kiosks is the key ingredient to connect with today’s consumer in the at-retail store environment.

http://www.frankmayer.com


Position Details

Marketing Specialist
Job
Full-time
8/10/2017
Northeast Wisconsin
Grafton, WI

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans which contribute to lead generation and sales. Marketing Specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also bewell-versed in specialized marketing concepts, principles and tactics. Responsible for designing, creating and delivering marketing programs to support the growth and expansion of company’s products and services. Develops sales presentations and provides reports based on information collected such as marketing trends and competition.

  • Brainstorm, develop and execute ideas for creative marketing campaigns (direct mail, email and promotional marketing)
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization,advertising, events planning etc.)
  • Liaise with external vendors to execute marketing campaigns
  • Collaborate with Sales Manager to assist with the coordination of multiple marketing efforts including presentations and lead generation
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, online marketing, etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned
  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods 
  • Demonstrable experience and proficiency in marketing data analytics and tools (Google Analytics, Ad Words, SEO)
  • Proficient computer skills, including MS office, HTML, CSS and web development (Adobe Creative Cloud, focused on PhotoShop, Illustrator, DreamWeaver, Concrete 5, WordPress)
  • Well-organized and detail oriented, ability to handle multiple tasks
  • Exceptional communication and writing skills (case studies, blogs, whitepapers, etc)
  • BBA with major in marketing, communications or equivalent
  • Health, Dental, Life/LTD
  • 401k/Profit Sharing
  • HSA/FSA
  • Paid Time Off (PTO)
  • Holiday Pay


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