Marketing Specialist

Under direction of the Vice President of Sales & Marketing, the Marketing Specialist is responsible for designing/creating marketing material and setting up programs to help support the growth and expansion of MWES products and services.

The Marketing Specialist is responsible for creating a consistent “look and feel” for all sales and marketing aspects of the business. This is a true combination of both traditional marketing and digital marketing.

Create, coordinate and implement marketing projects which can include printed media for sales staff, literature, advertising (internet and/or trade magazines), writing articles for trade publications, web site design, development/maintenance; organize and attend trade shows, social networking, and email marketing.

Perform market research on our competitor’s products and services; investigates new trends in MWES target industries; works with market database systems to identify potential new customers.

Organize materials using information from internal staff, proposals, drawings, and other MWES products and services information.

Essential Duties And Responsibilities:

• Write case studies and white paper for selected projects 
• Web site design/development – determine what is needed, write copy, select photos/videos, etc. Make modifications to existing site and/or work with outside resources for implementation. 
• Use Search Engine Optimization (SEO) to increase and maintain MWES Internet profile. This includes creating content, writing articles, press releases and blogs for online outlets. 
• Use Link building initiatives with vendors and trade publication websites. 
• Utilize metrics that measure the value of content including content/brand integrity, content accuracy, and search relevance. Utilize analytics tools to monitor and understand website content performance and relevance. Monitor and report on key marketing performance metrics and develop recommendations and based on this intelligence. 
• Create, prepare and maintain all promotional materials for sales personnel. This includes all marketing communications (printed, digital media, etc.) including PowerPoint presentations 
• Create and analyze surveys using on line survey tools – General Pre-Sale Survey; End of Project Customer Feedback Survey 
• Project photos/videos – Take photos of projects during shop implementation; end of project detailed photos/videos; coordinate with outside professional photographer when necessary 
• File organization – Organize existing and future sales support files (ex: photos/videos, case studies, Power Points, etc.) per industry/application for convenient recall by Sales Team Set up, manage and maintain a positive corporate image using a variety of social media platforms (Facebook, Linkedin, Twitter, etc.) 
• Record, prepare and post videos on YouTube 
• Organize and maintain customer contact lists, using MWES CRM system Create and coordinate all direct marketing efforts using a variety of media sources (i.e. social media, direct mail, mass email, etc.) 
• Prepare MWES logo materials for installing on machines/cabinets (ex: stickers, nameplates, signs, etc.) 
• Coordinate tasks with outside marketing support companies (ex: printing companies, Marketing Consultants, photographers, web site, etc.) 
• Assist in expanding the current customer base by identifying new customers in MWES target industries; either turn over information to sales team for follow up, and/or make initial contact with potential new customers 
• Qualify all new sales leads that are generated through various media resources. Work with Vice President of Sales/Marketing on distribution of sales leads. 
• Establish and maintain marketing programs with strategic vendors. Develop marketing plans to optimize budgets. 
• Performs other related duties as assigned by management

Our idea of a Marketing Specialist is someone who is highly motivated, confident, outgoing and who has passion and personal drive to succeed.  Someone who understand what it means to be a Department of One.  

The Marketing Specialist MUST have a minimum of 3 years experience designing, building and maintaining the Company website preferrably using WordPress. Have experience writing, creating, developing marketing projects to include (but not limited to) white papers, blogs, ads on social media and direct mail campaigns. Must have a minimum of 2 years practical experience working with Google Adwords and Analytics and planning/attending tradeshows.

If you are self-motivated, driven, ridiculously organized and have a strong, hands on marketing background you could be a GREAT FIT!!!

Midwest Engineered Systems, offers competitive wages and a complete benefit package including: Health, Dental, Vision, Life Insurance, Short Term Disability, and 401k.