Marketing Specialist

Putzmeister America Inc

Putzmeister – Your Worldwide Partner for Quality and Innovation.

Since our founding in 1958, Putzmeister has continued to demonstrate the innovative and entrepreneurial spirit befitting a global leader. A dominant presence in the construction and heavy machinery industries, Putzmeister delivers solutions that are both technology driven and customer focused. Our worldwide reputation for excellence and expertise in our field is built on our commitment to application-oriented engineering and customer service. In offering our customers more, Putzmeister employees are:

  • Flexible: Able to respond quickly and with a positive attitude to changing conditions to surpass customer demands.
  • Qualitative: Pursuing and achieving excellence, enthusiasm, discipline, fairness and punctuality.
  • Innovative: Prepared to accept challenges to produce better, more cost-efficient products and services.
  • Enthusiastic: Eager to apply one’s talents and abilities to achieve the highest level of customer satisfaction.
  • Competent: Reinforcing our company’s expertise through knowledge, experience and ongoing education.
  • Cost & Value Conscious: Making smart decisions based on customer needs and our company’s capabilities.

http://www.Putzmeisteramerica.com


Position Details

Marketing Specialist
Job
Full-time
10/27/2017
Southeast Wisconsin
Sturtevant, WI

Contributes to the achievement of Putzmeister’s Global Marketing strategic goals, across all product lines through the development of digital marketing initiatives. As well as the execution of market research. Provides service to customers and sales team that meets or exceed expectations.

Essential Duties and Responsibilities:

  • Work with internal subject matter experts to develop compelling content for use in all digital platforms
  • Optimists global website copy for search engines, utilizing SEO and SEM strategies
  • Monitor website information for relevancy and accuracy, performing regular updates via CMS and CSS
  • Develop and maintain sales and customer apps
  • Implement social media campaigns, taking global Prepare, distributes and tracks email campaigns
  • Evaluates the effectiveness of digital marketing programs and initiatives
  • Complies market intelligence reports
  • Research competitive market share , products and services
  • Contribute to voice-of-customer analysis
  • Manage visual assets and maintains a digital archiving system
  • Execute projects to ensure they are meeting global brand standards
  • Proofread and cross-check online and offline content to produce accurate and high-quality output
  • Support Marketing Manager and global marketing team as necessary on global initiatives
  • Support marketing department as necessary on all aspects of trade shows
  • Perform additional duties as assigned or required

Qualifications: 

  • 1-3 years experience in marketing
  • Experience with Mircosoft Office Suite
  • Excellent written communication and creative capabilities 
  • Strong time and project management skills with the demonstrated ability to meet tight deadlines
  • Capable of working independently and under pressure while facing changing priorities 
  • Strong organizational skills and attention to detail
  • Excellent internal and external customer relationship skills
  • Reliable
  • MS, CSS, SEO, SEM, and Google analytics experience (Preferred)
  • Photoshop, InDesign, and Illustrator experience (Preferred)
  • Big Data experience (Preferred)

Education/Certification/Training:

  • Bachelor’s degree in marketing, communication, or related field (or equivalent combination of education and experience)

Putzmeister offers great benefits including: Medical, Dental, Company paid short-term disability, Company paid Long-term disability, Company paid life insureance, Matching 401K, profit sharing, vacation, and holiday pay.



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