Marketing Specialist

Snap-on Incorporated

Snap-on Incorporated is a leading global innovator, manufacturer and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers, as well as for customers in industries, including aviation and aerospace, agriculture, construction, government and military, mining, natural resources, power generation and technical education. Snap-on also derives income from various financing programs to facilitate the sales of its products. Products and services are sold through the company’s franchisee, company-direct, distributor and internet channels. Founded in 1920, Snap-on is a $3.4 billion, S&P 500 company headquartered in Kenosha, Wisconsin.

https://www1.snapon.com/corporate

Position Details

Marketing Specialist
Job
Full-time
6/21/2017
Southeast Wisconsin
Kenosha, WI

Overview:

The Marketing Specialist role manages the administration of catalog development and distribution, maintains product information and price lists, and supports the development of various marketing materials.

Key Tasks:

  • Manages the administration of program catalogs, price lists, new product announcements, parts announcements, franchisee communications, photography, web site, and PowerPoint slides as required. 
  • Maintain and manage product data and images in marketing database. 
  • Reporting and database maintenance, assure complete and timely upload of product information. 
  • Collaborate with Product Managers, Graphic Design Specialist, Marketing Specialists, creative agency, and suppliers to facilitate in catalog development. 
  • Support Customer Connection Manager with forecasting catalog quantities and monitoring forecasted amounts on a weekly basis to ensure catalog quantities remain within budget.
  • Secure photography for all product images through maintaining relationships with photo vendors, scheduling photo workflow, ordering products, maintaining photo standards and approving completed images. 
  • Order and return product required for magazines, sales meetings, conventions and product placement for adverting and PR. Execute other marketing related projects as required.

Qualifications:

  • 3-5 years of experience Bachelor's degree in Marketing, English, Communications, Graphic Design, Business or equivalent work experience 
  • Strong organizational skills, with the ability to handle multiple tasks and prioritize to meet customer requirements and deadlines 
  • Excellent communication skills - copywriting experience preferred. 
  • Strong attention to detail. 
  • Understanding of CMS software to enable positing of product information on the portable and web. 
  • Technologies: Microsoft Office, especially Excel and PowerPoint. Knowledge of database input software, i.e. Marketers Studio and Asset Manager to enable input of copy and images. Graphic Design software a plus.

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