Marketing Strategist

University of Wisconsin-Extension

Continuing Education, Outreach and E-learning (CEOEL) is a division of University of Wisconsin Extension. We work in partnership with all 26 UW System campuses to offer continuing education and lifelong learning opportunities—fulfilling the “Wisconsin Idea” of extending the university’s resources to every corner of the state.

https://ce.uwex.edu


Position Details

Marketing Strategist
Job
Full-time
11/15/2017
Southwest Wisconsin
Madison, WI

The University of Wisconsin-Extension, division of Continuing Education, Outreach and E-Learning (CEOEL) is currently seeking a highly motivated Marketing Strategist to join our Marketing team.

POSITION ANNOUNCEMENT:

If you are a strategic thinker with innovative ideas for ways to connect with adult student populations, you will want to keep reading. The University of Wisconsin-Extension, division of Continuing Education, Outreach and E-Learning (CEOEL) is currently seeking a highly motivated Marketing Strategist to join our Marketing team.

The Marketing Strategist will be responsible for establishing, building and maintaining relationships between assigned academic program teams (internal client partners) and the marketing department. The Marketing Strategist acts as the marketing point of contact for their portfolio of programs and is responsible for the overall strategy and brand of that portfolio. This position supports development and manages execution of integrated marketing plans, tracks and manages planned media budgets, researches new audiences and media channels, and provides assessment of marketing performance and optimizes campaigns accordingly.

RESPONSIBILITIES:

  • Internal liaison and point of contact to internal client partners. Understands the business and marketing needs of assigned program portfolio. Develops and cultivates relationships with internal and external stakeholders.
  • Support the Marketing Director and Lead Marketing Strategist in the creation of marketing plans by providing input on messaging and tactics as it relates to program benefit and consumer needs, and assisting with defining objectives, strategies, tactics and performance metrics (including campaigns and development of new tactics where applicable)
  • Collaborate with the marketing web content writers, media, and web team to create and implement creative briefs. Deliver all elements of the plan for all assigned programs/clients
  • Create and manage timelines for each campaign/tactic in the marketing plan and ensure delivery on time Writing print and digital ads, brochure copy, and other marketing materials
  • Present marketing materials, as appropriate, to internal client partner for feedback, input and approvals. Proof all materials and obtain appropriate approvals
  • Manages agreed upon budget including invoicing as appropriate
  • Assist in writing marketing plans and reports. This includes a summary of tactics and corresponding metrics.Work with appropriate marketing staff member to find and present the correct data.
  • Research and maintain market current development within the higher education industry; ensure marketing strategy evolves appropriately
  • Perform other duties as assigned by the Marketing Director

REQUIRED QUALIFICATIONS:

  • Bachelors degree
  • A minimum of two years experience in an execution level marketing position, managing communication projects and developing strategies (excluding internship experience)

KNOWLEDGE, SKILLS AND ABILITIES:

  • Excellent oral and written communication skills with the ability to write in a range of voices and styles for a variety of projects with diverse audiences 
  • Experience with strategic concepting, campaign development, or creative execution
  • Proficiency in MS Office Suite (MS Word, Excel, Power Point and Outlook)
  • Demonstrated ability to manage and prioritize a number of competing projects and deadlines on an on-going basis
  • Ability to identify and analyze customer needs and translate them into innovative and effective solutions 
  • Ability to understand, simplify and communicate complex ideas
  • Exceptional drive to take initiative and follow through on strategic ideas
  • Superior prioritization, workload balancing, time management, and organizational skills 
  • Able to work well within a highly collaborative, multidisciplinary team of professionals

DOE; full benefits package.



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