Your mission, should you choose to accept: Partner on the strategy and execution of sophisticated paid social campaigns. We're seeking a talented, hard-working and enterprising individual with SERIOUS digital marketing chops to drive paid social initiatives. This will be a campaign manager role, and as such, you need to be able to get your hands dirty.
Responsibilities include but not limited to:
- Daily execution of our primary channels and ads: paid Facebook Carousel, video, slideshow, canvas, video and photo ads, Instagram, Twitter, Pinterest, etc.
- CONSTANTLY TESTING new, and innovative ways to drive qualified traffic and sales, and reporting this to the Social Media Director, account team and stakeholders
- Manage the CRO (conversion rate optimization) and drive top-line KPIs