Product Marketing Manager

In support of the company mission, Product Marketing Manager is responsible for executing the marketing plan for the healthcare, real estate or financial services business unit. Works directly with the Director Product Marketing, Product Management, and Sales Leadership to oversee the execution of revenue generating programs with associated tactics and measurement of results.

1. Manage and execute B2C and B2B demand generation campaigns and associated tactics, including: Digital Advertising, Trade Shows & Events, Email Marketing, Webinars, Videos/Podcasts, Direct Mail and Third-Party Promotions
2. Work with the Digital team on execution of B2C programs (eCommerce managers and digital marketing managers)
3. Assist Director Product Marketing in the creation of buyer and user personas that define key pain points and messaging to be used in content
4. Work with Director Product Marketing to define market segmentation and work closely with Sales to ensure that lead generation efforts map to this segmentation and specific target audiences
5. Build positioning documents for your respective business unit product launches, including: market trends, product differentiators/proof points, competitive analysis, sales obstacles, persona information and external messaging
6. Manage product launches with key constituencies: Product Management, IT, PR, Business Unit, Sales
7. Define and execute sales enablement/training along with Product Management for new releases 
8. Create, maintain and syndicate content for all industries and products within business unit using agreed upon SEO keywords, including the following content: Datasheets, White Papers, eBooks, Catalogs, Website Content, Webinars, Infographics, Blogs, Case Studies, Demos, Videos, etc.
9. Update Product Marketing/Demand Generation budget for business unit spend to ensure all programs are met within budget parameters
10. Manage 3rd party vendors and contractors
11. Other duties as assigned

• BS/BA Degree in Marketing or equivalent
• 3+ years marketing related experience (product marketing, field marketing, digital marketing or marketing communications)
• Excellent organizational and communication (verbal and written) skills
• Experience working with Marketing Automation tools/CRM systems 
• Experience in eCommerce and/or digital marketing tactics (SEO, PPC, Remarketing)
• Demonstrated ability to influence and persuade
• Proven ability to interact with product management, corporate marketing and sales stakeholders
• Ability to meet deadlines with minimal supervision and managing multiple projects from start to finish
• Proficient in Computer skills (MS Word, Excel, PowerPoint, Outlook)

The Good Stuff: Why Join OnCourse Learning? 

• Company Culture: innovative, collaborative, fast-paced, welcoming, challenging, fun, and we encourage work-life balance.
• Competitive salary with company-wide bonus program for a little extra icing on the cake.
• Excellent Benefits and Additional Perks: medical, dental, vision, 401(k) with company match, HSA, life insurance, short-term and long-term disability, discount programs, pet insurance, tuition reimbursement, volunteer leave, parenting leave and discounted access to OnCourse Learning training products. [jeans to office everyday]
• 3 Weeks Paid Time Off for your vacations, adult proms, mental health days, Comic-Con, etc. :)
• Professional Development: training, project opportunities, and advancement potential.
• Visit our awesome website to learn more: www.oncourselearning.com

Job Snapshot

• Employment Type: Full-Time
• Industry: E-Learning
• Education: Bachelor’s Degree
• Experience: 3+ Years Required
• Travel: The position requires moderate travel