Public Relations and Marketing Manager

Summary:

This position works to support the Director of Advancement and Communications in the articulation and communication of Sertoma Centre’s mission through marketing plan implementation, media relations, print, electronic, and audio materials development, web site and electronic communications and community outreach.

Essential Functions:

• In conjunction with the Director of Advancement and Communications, create and implement an organizational communications and marketing plan that includes multiple forms of media and community outreach activities. Oversee the marketing strategies for new initiatives.
• Ensure brand integrity for all external publications and electronic media by creating and managing style guide and brand standards.
• Assist in the creation of strategic partnerships for increased brand awareness and community outreach.
• Write, edit, design and oversee the timely production of publications including newsletters, e-newsletters, fundraising materials, brochures, flyers, special invitations, annual reports and other print and electronic pieces for Sertoma Centre programs and initiatives. Maintain and facilitate photography and imagery of programs and events ensuring all consumers depicted have proper releases.
• Manage the design, development and maintenance of web sites for all Sertoma Centre locations; create marketing reports and analytics on site traffic.
• Coordinate and negotiate all printing quotes and activities; maintain print collateral inventory including ordering of business cards, letterhead, envelopes, etc.
• Cultivate relationships with media and develop story pitches. Maintain media contacts in agency contact database. 
• Serve as the primary point of contact for the press. In conjunction with the Director of Advancement and Communications, ensure that the appropriate spokesperson is assigned and prepared to respond to media requests; produce monthly media outreach reports to communicate impact.
• Prepare, lead and manage social media initiatives.
• Oversee production of promotional items.
• Design and submit agency print and electronic advertisements as requested.
• Execute donor, event and stakeholder mailings utilizing cost saving methods.

Education:

• Minimum BS Degree

Experience:

• Prior experience in Public Relations, event planning and/or fundraising.
• Prior experience with individuals with disabilities preferred

License/Certification:

• Current Illinois driver’s license w/clear MVR

Language:

• Above average command of written and verbal English, second language a plus

Additional Qualifications:

• Eligible for coverage by agency automotive insurance carrier
• Must be able to use a computer to work with software applications at an intermediate performance level: Graphic design software and working knowledge of Microsoft Word, InDesign, Word Press, Dream Weaver, Constant Contact, desktop publishing, spreadsheets, web site design, and database management.
• Sertoma Centre provides service to “at risk populations” funded primarily by the State of Illinois. As such, the agency is subject to compliance with the Healthcare Worker Background Check Act, hereafter referred to as the Act. Consequently, all employees are subject to employment eligibility conditions set forth in the Act, both now and in the future.

Communication:

• Effective communicator on all levels; written, oral, and presentation skills
• Utilize problem-solving approach
• Demonstrate good planning and organizational skills

Job Specific Skills:

• Ability to think objectively
• Ability to remain focused, prioritize tasks, respond to multiple pressures
• Highly organized, fast paced, deadline oriented
• Ability to develop positive relationships with staff, board members, donors, support group members, community members
• Willing to work flexible hours, including some evenings and weekends

Industry Knowledge:

• Creative thinker
• Knowledge of moves management
• Knowledge of list acquisitions
• Knowledge of resources in the field of Direct Mail
• Knowledge of current and immerging industry tools and resources
• Demonstration of ongoing education in the field via seminars and webinars

Knowledge of Rules and Regulations:

• General knowledge of federal, state and local laws related to solicitations

Technical Capacity:

• Competency in use of agency database software