Vision & Values
Associated Bank will be the Midwest’s premier financial services company, distinguished by consistent, quality customer experiences, built upon a strong commitment to our colleagues and the communities we serve, resulting in exceptional value to our shareholders through economic cycles.
COMMITMENT TO OUR CUSTOMERS
Through our dedication to the customer experience and delivery of comprehensive, high-value products and services, we will build and maintain deep and lasting relationships.Our customers will work with a knowledgeable, capable and compassionate team focused on ensuring they have 24/7/365 access to the best solutions for their financial and business goals.
COMMITMENT TO OUR COLLEAGUES
By strengthening our workforce and providing opportunities for all colleagues to apply their talent and grow as professionals, we will foster great pride in working for Associated and be recognized as the employer of choice among Midwestern financial services firms. Our colleagues will succeed in a culture – characterized by consistent, transparent communication – where people from a diversity of backgrounds feel respected, included and open to sharing ideas, and where everyone is accountable for quality performance, including full compliance with policies, procedures and regulatory requirements.
COMMITMENT TO OUR COMMUNITIES
Through giving of our time and resources, we will strengthen the quality of life in our communities. Our communities will benefit from our proactive role in meeting the financial and economic development needs of our markets along with focused corporate giving and colleague volunteerism efforts.
COMMITMENT TO OUR SHAREHOLDERS
By achieving consistently strong financial returns, we will position ourselves for sustained growth, stability and shareholder value creation. Our shareholders will benefit from our relentless and disciplined focus on improving the fundamentals of our business, resilience to changes in the economy and long-term earnings growth.
Under supervision and in collaboration with the Public Relations Senior Manager, the position is responsible for implementing Public Relations strategies that result in the development of a favorable public image for Associated Bank as well as designated lines of business (LOBs). This involves implementing and tracking Public Relations/Community Relations activities.
Operates in full compliance with internal policies and procedures as well as applicable regulations and laws, including but not limited to Bank Secrecy Act/Anti-Money Laundering requirements. Responsible to report any procedure or process that doesn’t meet regulatory requirements including fraud, whether suspected or confirmed, to management. This reporting can be done directly to any member of management, including Human Resources or Corporate Security, or can be reported through Associated’s anonymous Ethics Hotline.