Public Relations Writer

FLM Harvest

OUR COMMITMENT:

Founded from day one as a true hybrid company, FLM+ combines the best of consulting companies with integrated communication companies and digital only companies. At FLM+, there are no walls to tear down, no silos to bust and no big egos to nurture.

We’re set up to deliver more wide open thinking, thought leadership and strategic collaboration to every client we serve. Team leaders regularly bring in thinking from specialists across our organization, so even if the assignment is a bit narrow, we still think about the big picture and how that affects the immediate challenge.

It all starts with being grounded in truth by knowing your organization, your goals and your markets. FLM+ focuses on agriculture and life and environmental sciences so we can proactively attract the best, most passionate and enthusiastic expertise for the markets we serve and the audiences we target.

The end game? World class work that delivers far-reaching results.

OUR RESPONSIBILITY:

The FLM+ team believes in protecting our environment and leaving the world a better place. Our values include giving back in a meaningful and productive way. Today, all team members are engaged in a company-wide, organized philanthropic effort to do our small part to help eliminate global food loss and to reduce overall food waste, which means a bit less hunger in both America and the world.

http://wideopenthinking.com


Position Details

Public Relations Writer
Job
Full-time
11/13/2017
Twin Cities Metro
Minneapolis, MN

Job Purpose:

FLM Harvest is a hybrid strategic consulting, marketing and communications company that specializes in agriculture and life and environmental sciences to improve the lives and health of plants, animals, people and communities.FLM Harvest subscribes to a client-centric, matrix structure where teamwork and collaboration is strongly emphasized. The public relations writer supports client teams in the areas of strategic public relations planning; community relations and events; media relations and events and issues management for the purpose of communicating client key messages to target audiences.

Roles and Responsibilities:

  • With a passionate understanding and commitment of Wide Open Thinking, World Class Work and Far Reaching Results, The AMB supports the day-to-day planning and execution of media plans for clients. 
  • Provides organizational and back-up support and materials to the media planning team to aide in an efficient and timely process for media planning.
  • Meets with assigned client teams for scheduled status meetings, input and kick off meetings 
  • Communicates with media representatives to request updated media kits, audits, circulation analysis and proprietary research and to investigate opportunities 
  • Writes and delivers request for proposals (RFPs), media opportunity Point of Views (POVs) 
  • Compiles media information and develops media plan documentation/back-up including media cost spreadsheets, budget reports, rationale, coverage maps, media planning parameters and supporting documentation 
  • Creates and maintains media calendars with all appropriate rate and placement information
  • Participates in managing media plan execution by developing approved media authorizations to provide to the client team leads to input media orders in Workamajig 
  • Reviews and cross references insertion orders for accuracy 
  • Monitors placements for color and placement accuracy prior to invoice payment and resolves invoice issues 
  • Develops presentations and reports 
  • Maintains an updated and thorough media magazine and e-newsletter library 
  • Analyzes and provides measurement of media campaigns 
  • Other duties as assigned

Skills/Capabilities:

The position requires the ability to demonstrate the following practices:

  • Knowledge of basic mathematical equations and skill in data analysis 
  • Excellent communication skills, both written and oral 
  • Strong interpersonal skills and ability to interact with individuals from all areas of the industry 
  • Broad knowledge of various advertising media strategies 
  • Must work well under pressure and be able to manage multiple deadlines 
  • Proficient in MS Office 
  • Must be detail oriented with strong organizational, time management and problem solving skills 
  • Ability to take direction well and follow established procedures 
  • Self-motivated and reliable

Education and Experience:

  • B.S. in Public Relations, Ag business, marketing, journalism, communications and/or related field is required 
  • 3-5 years of Agricultural PR experience required 
  • Prior experience in advertising, marketing or comparable industry is preferred 
  • Experience with North American crop input organizations such as seed, crop protection, equipment etc. preferred


« Back