Sales and Digital Marketing Director

Interstate Parking Company

Interstate Parking is a rapidly expanding regional parking development, management and innovation firm with over 140 locations throughout Wisconsin, Minnesota, North Dakota, Colorado and Indiana.

Position Details

Sales and Digital Marketing Director
Southeast Wisconsin
Milwaukee, WI

Interstate Parking Company has an exciting opportunity for you to join a dedicated team of professionals as our Sales and Digital Marketing Director in our Milwaukee based corporate headquarters.

In this newly created role, you will be an integral member of the Interstate Parking senior management team reporting directly to the company’s President. You will collaborate with our local management teams in each market and be the individual who pioneers our business into new markets. To be successful in this role you need to be an energetic and motivated self-starter with natural leadership, organizational and communication skills.

This is an incredible opportunity for a Sales and Digital Marketer who is looking to make their mark, use a large variety of digital strategies while working in an exciting and flexible business. You will have national responsibility for the development and execution of all sales and digital marketing including;

  • Direct sales of our parking programs to prospective corporate and individual end user customer groups
  • Generating creative promotions and sales products for each market in collaboration with the local management team
  • The development of Interstate Parking website strategy that drives web traffic and increases e-commerce revenue
  • The development of a SEO / SEM / PPC and Social Media strategy
  • The development of Interstate Parking’s mobile strategy that grows the mobile user base and increases m-commerce revenue
  • The development of a loyalty program strategy that drives incremental revenue from Interstate Parking’s customer database
  • Identification and recommendation of new digital trends and opportunities that can meet business objectives
  • Management of our brand standards including company-wide signage, uniforms and usage of our brand

The qualified candidate will have a minimum of a Bachelor’s degree, equivalent work experience and 5 or more years in a Sales and/or Digital Marketing role and have the ability to formulate, implement and manage a strategic approach as well as responding to immediate opportunities.

We offer a competitive salary, incentive plan and benefit package.

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