Senior Director of Branding

Reporting to the Chief Marketing and Communications Officer the Senior Director of Branding is responsible for the development and execution of all marketing strategies, website/digital marketing and brand content for Bethesda and all of its services, locations and strategic initiatives. The Sr. Director is responsible for positioning Bethesda as a thought-leader and premier provider in the field of intellectual and developmental disabilities by creating engaging content to attract interest from donors, referral sources, providers, families, congregations and influencers to help Bethesda achieve its mission and business goals.

*Direct the development of all marketing, brand communications, digital materials, including print and online advertising, email marketing, web site management and content development, multimedia and marketing collateral.

*Work closely with key leaders throughout Bethesda to develop integrated, multi-channel marketing and communication plans for Bethesda’s key services, programs and strategic initiatives. Ensure proper planning and tracking are in place.

*Create communication plans to deliver targeted and segmented messages to Bethesda constituencies including donors, providers, families, congregations, referral sources and other key influencers.

*Lead efforts to enhance Bethesda’s digital platforms. Including increasing consumer engagement with Bethesda’s website, use of future apps, use of future communities of interest and other digital tools to connect consumers with the brand.

*Responsible for developing content that position’s Bethesda as a thought leader and a provider of inspiration/faith related materials.

*Oversee the design and copy production for all of Bethesda’s print and electronic collateral (letterhead, use of logo, website, emails, brochures, etc.).

*Work in partnership with Philanthropy leadership to develop effective strategies and communications to improve our donor efforts and results.

*Work in partnership with the Sr. Director of Corporate Communications and PR to ensure campaigns and initiatives are fully integrated and multiple channels are used to ensure maximum success.

*Direct marketing department calendars and ensure proper planning, deadlines and deliverables are met.

*Direct the efforts of outside agencies that assist Bethesda in creative development, media placement, consumer research and special projects.

*Lead a team of marketers including digital, content development, design and brand strategy.

*Establish and manage annual budget, department dashboard and reporting for all brand and web related activities.

Bachelor’s Degree required and Master’s degree preferred. 10-15 years of experience leading a brand/marketing program across multiple geographies with at least 8 years’ experience managing a team. At least 5 years’ experience leading digital efforts for an organization of size (preferably $1B or larger). Must possess a commitment to the belief that all people have the right to dignity, respect, opportunity and full community inclusion. Must have a philosophy that is consistent with the Mission, Vision and Core Values of the organization. Exceptional interpersonal and communication skills The ability to multi-task, prioritize responsibilities, and work on deadline Ability to craft strategic messages, content and copy Excellent organizational skills and a detail-oriented work style A strong work ethic and a willingness to take initiative Proficiency in Microsoft Office applications (Word, PowerPoint, Excel), including Power point and/or any other related marketing software Strong agency management experience

Bethesda offers a comprehensive benefits package including health, dental, and life insurance; short- and long-term disability insurance paid by the company; a 403(b) with a company match; and paid time off. Insurance benefits are effective the first of the month following 30 days of employment.