Social Media Manager

Alliance Laundry Systems

Why work at Alliance Laundry Systems? For starters, you will be able to work and grow professionally with a global leader. And because laundry services are needed no matter what the economy is doing, the industry is very stable.

We already have over 2,500 dedicated employees, and although our manufacturing is concentrated in Wisconsin, Belgium, China and the Czech Republic, we have sales and field service employees on every continent of the globe, except Antarctica.

By joining Alliance, you can receive the training, opportunities and professional growth that will bring out your very best. And your best is what is needed to support the customer-centric philosophy that drives our company to even higher levels; a philosophy we call Customer One. It’s this unique cultural commitment that ensures that every customer interaction with an Alliance employee is exceptional, translating to better products, ideas and support after the sale.

Our North American headquarters are in Ripon, Wisconsin. A great place to live and work, Ripon is one of the coolest small towns in America (by MSNBC) known for its scenic trails, outdoor recreation and quality education. This is reflected in the local school district as well – 160-year-old liberal arts Ripon College was recently named by U.S. News and World Report as one of the top 25 values in higher education. Big city attractions are a short 90-minute interstate drive to Milwaukee.

https://adm-alliancelaundry.icims.com/jobs/2042/social-media-manager/job


Position Details

Social Media Manager
Job
Full-time
9/5/2017
Northeast Wisconsin
Ripon, WI

The Social Media Manager sets the social media strategy, KPIs and editorial calendar for North America, as well as oversees the day-to-day execution of content & postings across channels such as Facebook, Twitter, Instagram, YouTube & LinkedIn. By leveraging key partners, staff and contractors, the Social Media Manager will work towards global social media consistency by providing direction (editorial calendars, metrics and tools) to these global partners.

When working collaboratively with the Brand Manager(s), the Social Media Manager is the “go to” person who sets KPIs, develops dashboards & reports, develops, plans and posts content that support the communications plans for Speed Queen Home (Primary) and Speed Queen Commercial/Huebsch/UniMac/Primus (Secondary). Additionally the Social Media Manager supervises a Social Media Specialist who monitors and responds to customer questions on Facebook & Speedqueen.com in order to provide social customer service for the Speed Queen brand.

Primary duties:

  • Develop Social Media plans, strategies & KPIs for all Alliance product brands (Speed Queen, Huebsch, UniMac, Primus, IPSO & Alliance Laundry Systems). 
  • Leverage LinkedIn to drive leads for Alliance’s commercial brands. 
  • Monitor and Moderate online conversations with consumers on social channels and .com
  • Manage online product reviews and Q & A. 
  • Moderate online conversations and respond to both brand and technical comments in a positive, professional manner. 
  • Oversee the development of social media content alongside the brand management team.
  • Assist in writing blog posts, video scripts, email and newsletter content. Coordinate blogger campaigns and maintain blogger relationships. Monitor online alerts and collectively track, report and present competitive campaigns and message points as well as trending discussion points about Speed Queen (home) and competitors in the online space.
  • Responsible for social listening by monitoring and responding to external conversations within online communities and forums. 
  • Utilize dashboards to communicate social media metric reporting.

Knowledge/Experience/Education:

  • Bachelor’s degree or related equivalent experience in Marketing, Communications, Public Relations, and/or Advertising. 
  • 3-5 years of experience developing and executing social media strategies or public relations campaigns, KPIs & reporting. 

Skills and Abilities:

  • Strong communications (both written and verbal) skill set. 
  • Familiarity with public relations and ability to leverage PR accordingly. 
  • Technical aptitude and a high degree of self-motivation 
  • Occasional Travel 

Physical Requirements:

  • Position involves sitting long periods, standing, manual dexterity, stooping, bending and minimal lifting.


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