Social Strategist

GMR Marketing

We believe experience matters.

Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly.

Our passionate global team of over 850 people creates, consults and activates in more than 70 countries, covering every continent from 19 offices in 10 countries. We’re headquartered in the United States and are part of Omnicom Group Inc.

https://gmrmarketing.com/en-us/


Position Details

Social Strategist
Job
Full-time
6/12/2017
Southeast Wisconsin
New Berlin, WI

This senior-level, Social Media Strategist is responsible for the execution of strategic social media initiatives, including developing and managing share-worthy marketing campaigns, creating and supervising high-profile social channels, identifying and working with influencers, curating user-generated content, and integrating social media into the overall business strategy.The position requires a strong understanding of social media trends and their impact on business and brands. The position ensures our social media and consumer-generated content is fully integrated with other marketing and operational efforts across the brand.The Social Media Strategist will evaluate the right social channels to educate and engage consumers about our clients’ products, events, and brands to help drive advocacy. The Strategist will also develop creative ways to leverage social media to reach and influence the various customers and partners who are vital to our success.

Responsibilities:

  • Ensure the adoption of relevant social media strategies into the corporate culture and into all of the company's products and services
  • Act as the advocate of social media integration within the brand, influencing overall site and business strategies
  • Review new social media technology and make recommendations to upper management regarding potential partnerships
  • Coordinate the planning of social media campaigns ensuring customer acquisition and supporting key marketing initiatives
  • Source and manage relationships with strategic partners, social media agencies and social monitoring platforms to support and develop operational and commercial opportunities
  • Liaise with internal resources including account, creative, and studio team members to ensure social campaigns are integrated and appealing
  • Extract business insights from social listening
  • Aid in the management of vendor/partner relationships (media, software, social, etc.)
  • Bachelor’s Degree in Communications, Public Relations, Marketing or related field
  • Minimum of 5-7 years agency experience working across all disciplines of social: strategy, content, and distribution in both a paid and non-digital experience
  • Experience creating content for social clients at a high-level
  • Ability to package and write decks; pitch to clients
  • Proven track record in developing strategies and executing successful, social media strategies at the company or business unit level
  • Intense interest and curiosity about new ways of communicating socially
  • Experienced marketer with proven expertise developing and implementing strategic plans
  • Strong knowledge and understanding of social media platforms and marketing tools
  • Strong familiarity with online marketing best practices
  • Previous experience working directly with brand manager/director of digital clients

*Work samples will be requested

Compensation package to include base salary, benefits, 401K and more!



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