Truvia Social Media and Marketing Coordinator

Purpose of this position:

The Truvia® Social Media & Marketing Coordinator will work closely with the marketing team to manage all Truvia® US and Canada social media channels. The Truvia® Community Manager will work with internal and external partners (customer service, sales/marketing and agency partners) to ensure the brand’s marketing efforts on Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest are executed with precision. Tasks include, but are not limited to, representing the brand on social media, providing customer service, contributing to content creation, data analysis and reporting, publishing content, channel monitoring, project management and assisting with website-related tasks.

Core Responsibilities include, but are not limited to, providing creative feedback / approval based on brand guidelines, securing approvals from management, legal and regulatory, and managing program timelines.

Key Responsibilites:

30% Interact with consumer questions and feedback online and foster growth of Truvia® social communities (Facebook, LinkedIn, Instagram, Twitter, YouTube, and Pinterest).

30% Contribute to content development (written or graphic), strategy, website management and performance analysis.

20% Manage projects, social media calendars, response matrix or other deliverables related to social media activity.

10% Assist with other digital marketing related activity as needed.

10% Execute administrative tasks as required for the Truvia marketing team with duties that include processing invoices, scheduling meetings, arranging sample shipments and booking travel.

Minimum Required Qualifications:

• Bachelor’s Degree
• 1+ year professional business experience or equivalent: Planning or creating social media content and conversations on behalf of a brand or organization.
• Proven leadership skills, expert project management skills, and high attention to detail.
• Proven experience creating, editing, and/or curating high-quality written or graphic content for the web, social media, and traditional marketing channels.
• Ability to provide analysis and recommendations on social media strategies and content based on past performance, consumer insights, and other data.
• Excellent interpersonal and communication skills (verbal and written).
• Ability to handle confidential and sensitive information.
• Strong sense of urgency, with the ability to meet deadlines.
• Demonstrated ability to be flexible and adapt to a dynamic work environment.
• Strong problem solving and decision-making skills.
• Strong collaboration skills; ability to effectively work with diverse group of people and disciplines.
• Microsoft Office Suite experience: proficiency in Excel, Word, PowerPoint and Outlook.
• Ability to travel as needed.

Preferred Qualifications:

• BA in Marketing, Communications, English, Creative Writing, Journalism, Visual Arts, Graphic Design, or similar.
• Strong creative writer with ability to think strategically.
• Experience managing creative partners to develop creative content.
• Experience monitoring social channels and addressing issues and questions.
• Comfortable with using data to communicate results and refine strategies.
• Proven ability to manage projects and multiple priorities, with emphasis on completing work on time and within budget.
• Strong collaborator; able to quickly track down answers for community questions and work with a diverse team to plan and execute social media plans.
• Comfortable with duties that expand their job description.
• Basic understanding and interest in commercial business endeavors (consumer purchase behavior, new product development, product profitability, customer influence).
• Interested in food and working in a corporate environment.