Writer/Marketing Specialist

Waukesha County Technical College

Waukesha County Technical College's long-standing commitment to educating students to be productive members of business and industry hasn't changed; it keeps getting stronger. Within the college's more than 150 areas of study, students are developing the skills needed to be competitive in today's job market. Thanks to sophisticated, state-of-the art technology integrated into all WCTC programs, student learning remains on the cutting edge.

WCTC's four schools - the School of Business, School of Health, School of Protective and Human Services and School of Applied Technologies - offer programs that are as diverse as the students we serve. Whether an associate degree, technical diploma or short-term certificate, all programs offer students comprehensive training that provides them with skills that can be immediately applied to the workforce. For those whose sights are set on furthering their education at a four-year college or university, numerous transfer agreements exist. Business leaders are influential in helping shape the WCTC curriculum as more than 700 advisory committee members ensure that what is being taught in the classroom reflects industry needs. Pair that with instructors who boast extensive work histories and impressive education credentials, and that equals a realistic learning experience that's second to none.

Beyond academics, the resources available - such as Career Development Services, Academic Advising and Student Employment Services - provide support to students at different stages of their education. A comprehensive WCTC education puts student learning at the forefront, personalizing the college experience and ensuring success. So when you think of a fulfilling and relevant college education, think WCTC.

http://www.wctc.edu

Position Details

Writer/Marketing Specialist
Job
Full-time
2/13/2018
Southeast Wisconsin
Pewaukee, WI

Under general supervision, to write and produce content for various college marketing initiatives including, but not limited to, the college website, college publications, digital advertising and social media channels. Work requires the ability to understand and apply standard marketing principles and procedures in accordance with college marketing and web standards.

1. Write and edit copy for the College publications including newsletters, brochures, scripts, advertising, web site, social medial and other promotional efforts.
2. Regularly audit Website and College publications. Work with departments to initiate and revise publications for up-to-date descriptions, clarity, grammar and writing style.
3. Promote the College through social media sites and maintain current event messaging and accurate response according to College image, mission, vision and values on a daily basis.
4. Monitor social media and website data analytics. Produce reports as need for demographic and utilization data related to web and social media usage.
5. Coordinate copy and photos for the College publications including the website and social media.
6. Work closely with the department manager/supervisor and College staff in determining and meeting college wide marketing and communication needs.
7. Coordinate efforts to assess the effectiveness of College communications including the use of surveys and other feedback mechanisms.
8. Communicate efficiently with customers and College staff to respond to inquiries, needs and issues.
9. Participate on College and Statewide committees who provide input in establishing objectives, standards, and guidelines for appropriate content, image, and to share ideas or best practices.

Knowledge, Skills and Ability Requirements:

1. Excellent verbal and written communication skills.
2. Ability to communicate effectively to a variety of audiences and on many levels of sophistication from complex, technical information to feature stories.
3. Thorough knowledge of AP English grammar, spelling, and punctuation.
4. Thorough knowledge of social media platforms.
5. Knowledge of marketing concepts.
6. Ability to work effectively with others.
7. Aptitude for organization, setting priorities, accuracy and handling multiple tasks.
8. Ability to work under pressure to meet deadlines and self motivate.Education and Experience

Requirements:

1. Bachelor's Degree in Journalism, English, Communication, Public Relations or related field.
2. Three years of verifiable professional writing experience.

Salary: $49,671 - $60,315 Annually

Opening Date: 02/12/2018

Closing Date: 02/25/2018

The Writer/Marketing Specialist supports the Marketing and Outreach department and is available on or before April 1st, 2018.

Position Information:

This is a full- time, 12 month per calendar year position. Hours will be Monday through Friday 8:00 a.m. to 5:00 p.m. Salary is listed at the 2017-18 rates.

Application Details:

All applicants (both nternal and external) must attach the following to the completed online application for consideration, (applications that do not have the required attachments will not be considered):
1. Cover letter
2. Resume
3. Proof of Education (Copy of diploma and/or unofficial/official transcripts)

Interviews:

Selected applicants will be invited to interview on March 12, 2018.Out of state candidates, or candidates more than 100 miles from WCTC can choose to attend or will have an option to use Skype. All candidates who are invited to the second interview MUST be in person. Travel will be reimbursed up to $300 (for the second interview only)

Waukesha County Technical College is an Equal Opportunity Employer


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