Industry Books

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Instagram Marketing 2019: Secrets To Grow Your Brand, Be an Influencer of Millions and Advertising your Business with this Guide on Social Media Marketing
Instagram Marketing 2019: Secrets To Grow Your Brand, Be an Influencer of Millions and Advertising your Business with this Guide on Social Media Marketing
by Jack Gary

Have you taken a look at several different social media platforms, but you just can’t seem to find the one that fits with your needs? Then Instagram may be the solution that you are looking for. While some of the other social media platforms like Twitter and Facebook have grown so large that it is hard for individuals and smaller businesses to beat the competition, Instagram may be one of the best options. It has a lot of potential for these smaller entities, with a lot of potential customers and great features that can help you get the results that you want. This guidebook is going to take some time to look through all of the things that you need to know in order to get started with marketing your business on Instagram.

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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
by Torrey Podmajersky

Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you’ll learn how to use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success.

Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement. You’ll learn how to:

  • Inform UI text decisions by creating voice and research methods for tie-breaking 
  • Increase product usability, completion, and conversion by applying UI text patterns 
  • Build customer confidence and retention by permeating the UX with a consistent brand experience 
  • Articulate the ROI of UX content to business stakeholders

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Successful Employee Communications: A Practitioner
Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
by Sue Dewhurst and Liam FitzPatrick

Communicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it has a positive impact on employee engagement, organizational culture and performance. Successful Employee Communications shares the stories of leading practitioners and focuses on the tools, models and practices that have worked in a variety of situations and range of organizations.

Drawing on case studies from well known organizations in the public, private and not for profit sectors, this book includes insights from manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more. It explains how to make the case for internal communications at all levels, advising on how to set objectives, select the right communication channel, suggest the best way to deliver tough messages, and evaluate and collect effective data.Successful Employee Communicationsis an essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention and change management.

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The Truth about Scandal: The Everyday Guide to Navigating Business Crises
The Truth about Scandal: The Everyday Guide to Navigating Business Crises
by Melissa DeLay

It’s more important than ever to have sharp business communication skills. In today’s workplace, where bad behavior and even worse communication ethics run rampant, you need conversational secret weapons to help you get ahead, strengthen your reputation, and manage any crisis thrown your way.

The Truth About Scandal uses real-life stories, exact scripts, and highly successful power phrases to guide any professional—from the C-Suite to entry-level—through tense work conversations with employees, awkward moments with colleagues, office scandals that could threaten your entire career, and much more.

Written by award-winning communications strategist Melissa DeLay (The Real Power 50, Minnesota Business Magazine 2017; Communicator of the Year 2007, Carlson) Melissa shares her strategies for communication success based on two decades of reputation and crisis management. From advising CEOs through mass layoffs to navigating harassment at work, you’ll learn what to do and say to stay on top and manage any crisis—the right way.

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The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships
The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships
by Jared Belsky

There’s no such thing as a “natural leader.” Great leaders have a set of abilities essential to working with and inspiring others, including trust building, persuasion, time management, principled negotiating, and active listening. All of these soft skills can be learned—and Jared Belsky, one of the country’s leading digital marketing CEOs, can show you how. The Great Client Partner is your guide to honing your soft skills to complement your technical expertise, making you ready to lead large teams, innovate, and build trust with your clients and internal and external stakeholders. When you master this rare combination of hard and soft skills, there’s no limit to how far your career can go. This book is your key to successful client relationships and incredible upward career mobility.

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