Industry Books

BSM partners with Amazon.com to provide you with some of the best-selling and newest business books on the market. Enjoy!


The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
by Sandra Stahl

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.

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The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations
The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations
by Eric Davies, Nick Smith and Brian Salter

The Ultimate Marketing & PR Bookgives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing & PR Book is a dynamic collection of tools, techniques and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing.

Ultimate books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

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Graphic Design Handbook
Graphic Design Handbook
by Radu Frasie

Ease your work and save your time by keeping all the important information at your fingertips. As a graphic designer, many times you find yourself losing precious time searching for various information that you need to use in your daily projects. Because your time is so important, you need to spend it wisely by using the right tools. The Graphic Design Handbook will ease your work by providing you with lots of structured information and practical advice on the following topics:

  • Color Theory 
  • Color Psychology
  • Shape Psychology
  • Typography
  • Branding
  • Logo Design
  • Charts with brochure folding options 
  • and lots of tables with standard dimensions for flyers, brochures, papers, banners etc.

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UnBranding: 100 Branding Lessons for the Age of Disruption
UnBranding: 100 Branding Lessons for the Age of Disruption
by Scott Stratten and Alison Stratten

UnBranding breaks through the noise of disruption.

We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.

With all the excitement of our time comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.

This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from "the next big thing" and we're here to help you find the cure.

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Brand Now: How to Stand Out in a Crowded, Distracted World
Brand Now: How to Stand Out in a Crowded, Distracted World
by Nick Westergaard

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you:

  • Create a brand with meaning 
  • Reinforce it with the right touchpoints 
  • Hone your brand's unique story
  • Share it through engaging content 
  • Cultivate a sense of community 
  • Craft a coherent experience 
  • Stand out with simplicity and transparency 

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

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Save Your Soul: Work In Advertising
Save Your Soul: Work In Advertising
by Richard Wise

At a time when advertising (and its related fields of marketing, public relations, and social media) has a sleazy reputation that keeps getting sleazier, seasoned adman Richard Wise asks a thought-provoking question: What if working in this oft maligned industry could actually make you a better, happier human being?

Here is a stirring, thought provoking book about an improbable idea from an equally improbable writer whose first claim to fame was that he was the strategic spin doctor for the only advertising campaign ever denounced on prime-time television by the president of the United States of America.

You shouldn't be ashamed to work in advertising--you should revel in it. And by the end of the book, Richard Wise will have convinced you. Irreverent, profound, with a strong dose of optimism, humor, and common sense, this little book will entertain, inspire, and challenge you.

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