Industry Books

BSM partners with Amazon.com to provide you with some of the best-selling and newest business books on the market. Enjoy!


Brand Identity Breakthrough: How to Craft Your Company
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
by Gregory Diehl

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.

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No Dead Monkeys: The Communications Survival Guide for Startups
No Dead Monkeys: The Communications Survival Guide for Startups
by Jonathan Englert and Jeremy Kirk

No Dead Monkeys is the essential communications handbook for startups. In clear, easy to understand language, authors Jeremy Kirk and Jonathan Englert deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Learn more at www.nodeadmonkeys.com

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Brand Development: What Great Brands Know. Using Customer Insights To Build Your Brand, Creating A Buyer Persona That Resonates
Brand Development: What Great Brands Know. Using Customer Insights To Build Your Brand, Creating A Buyer Persona That Resonates
by Paul Odame and Gloria Jubi

The process of developing a strong brand requires a clear vision of how you want your company and its products to be perceived and what portion of the market you hope to reach. Positive influence starts with knowing who you are and what you stand for (your brand essence). You need to ask yourself difficult questions, gain consensus about your organizational values and traits, and activate your brand across teams, locations, and channels.

Once you have determined these factors, the benefits of the strong brand you create, will drive your business. A strong brand makes the development and launch of new products and product lines less risky and more welcoming by the consumer.

For example, if a consumer purchased your widgets and found them to be of good quality and value, he or she will be more likely to try the new line of tools that carry your brand when you release them. If all things are equal and the price of your product is competitive to the price of the unknown brand, the consumer is likely to go with your brand thanks to the strength and trust of its name.

A successful brand is self-promoting, stimulating a unique experience, breathing loyalty, and offering consistency in the quality of the service it offers. A strong brand influences its target audience and engages those who may not have been targeted at all.

The pivotal point of brand development is trust. Without it, the brand promise is broken. Consumers generally believe they can trust a brand to meet most of the elements of the brand promise. This Book “Brand Development” will be of a great help to you. Enjoy!

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Laughing@Advertising
Laughing@Advertising
by Bob Hoffman

In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. This may be the silliest, most injudicious book about the ad industry you've read. And in some unwholesome way, the truest and funniest.

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