Industry Books

BSM partners with Amazon.com to provide you with some of the best-selling and newest business books on the market. Enjoy!


The Four Step Marketing Blueprint: The Marketing Guide Your Competition Hopes You’ll Never Find
The Four Step Marketing Blueprint: The Marketing Guide Your Competition Hopes You’ll Never Find
by Matt Law

We’ve been brainwashed! The mega ad agencies, guru marketing consultants, and giant advertising networks have concluded that the problem is us. We haven't given the marketing enough time. They’ve told us we’re not spending enough money to see substantial results. They’ve fed us bogus reports about website hits, social followers, and other unimportant data that doesn’t matter. The cost of marketing continues to rise while its effectiveness and ROI continue to decline. Most companies have responded by banging loudly on their marketing pots and pans in hopes of getting noticed. However, the problem remains. As our world becomes more digital, the marketing noise keeps getting louder.

Buy Now »


101 Things I Learned® in Advertising School
101 Things I Learned® in Advertising School
by Tracy Arrington and Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?

Buy Now »


The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure
The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure
by Jason McDonald

Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing.

Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time.

Buy Now »


Marketing The Smart Way: Make Your Brand Shine
Marketing The Smart Way: Make Your Brand Shine
by Joseph Daher

Marketing The Smart Way is an essential digital marketing handbook for business owners, marketers and students. Concise and thorough, the information in this book is up to date for 2018 (therefore it is Volume 1), as future online marketing technology changes reasonably quickly, we will be there to educate you on the knowledge and secrets needed to help you stay on top of your game in the future, therefore releasing more books.

Buy Now »


Public Relations Campaigns: An Integrated Approach
Public Relations Campaigns: An Integrated Approach
by Regina M. Luttrell and Luke W. Capizzo

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model - Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing.

Buy Now »


Bigger Than This: How to Turn Any Venture Into an Admired Brand
Bigger Than This: How to Turn Any Venture Into an Admired Brand
by Fabian Geyrhalter and Elaine Pofeldt

Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

Buy Now »