Industry Books

BSM partners with Amazon.com to provide you with some of the best-selling and newest business books on the market. Enjoy!


Superpowers of Visual Storytelling
Superpowers of Visual Storytelling
by Laura Stanton and David LaGesse

Get 50+ ideas for infographics and data visualization! With modern software you have the power to make charts, maps and graphics. But do you know how to wield that power effectively? Superpowers of Visual Storytelling helps you think about the strengths of these tools, so that you can reach your audience quickly and leave a lasting impression. This short, full-color guide offers a foundation for anyone who wants to turn data and trends into graphics for all platforms, including publications, brochures, social media or presentations.

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Star Brands: A Brand Manager
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
by Carolina Rogoll

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand's unique challenge, how to define the brand's equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managementresources; marketing strategy; how to build a marketing plan; and much more.

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The MINI MBA Bootcamp: What Every Business Manager or Startup Must Know To Succeed
The MINI MBA Bootcamp: What Every Business Manager or Startup Must Know To Succeed
by Gerard Danford Ph.D.

Are you missing the skills needed to succeed? Those skills could help accelerate your success because; your skill set is your career capital! Time for personal development is very limited but, after completing the Mini MBA you will understand 18 essential topics (best return on investment - ROI - for your valuable time). Managers, startup founders and business students will benefit most from this in-depth & practical book. The Mini MBA could make the greatest difference in your success!

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Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists
Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists
by Matt Chiera

In Digital Marketers Sound Off, you'll find 101 accomplished digital marketing specialists sharing their favorite tools, tips, tactics, and predictions for the future. This easy-to-follow book contains digital marketing insights spanning many specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. Digital Marketers Sound Off features digital marketing wisdom from Fortune 500 in-house marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants who work with some of the largest brands in the world. If you've never set up a digital marketing campaign before, this book will give you the information to set yourself up for success. If you're an expert marketer, this book will provide fresh insights and recommendations to improve your day-to-day work. If you're somewhere in the middle, you'll get the best of both worlds.

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Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands
Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands
by Matthew W. Ragas and Ron Culp

The most successful communication professionals are no longer just communication experts--they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.

Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.

This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.

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Beyond Advertising: Creating Value Through All Customer Touchpoints
Beyond Advertising: Creating Value Through All Customer Touchpoints
by Yoram (Jerry) Wind and Catharine Findiesen Hays

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.

This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:

  • Holistically orchestrate and allocate resources across all touchpoints 
  • Redefine expectations of success to align for multi-win outcomes 
  • Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story 
  • Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

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