Advertising & Integrated Marketing Strategist

The Advertising & Integrated Marketing Strategist is responsible for creating a unified experience for prospective clients to interact with the Husch Blackwell brand by fusing the firm’s advertising, public relations, digital communications and social media so they effectively communicate consistent messages. As part of these efforts, the Advertising & Integrated Marketing Strategist is responsible for the firm’s advertising program, enhancing the firm’s digital strategy and collaborating across functional area leaders (the Communications Manager and Digital Marketing Manager) to maximize opportunities.

ESSENTIAL JOB FUNCTIONS:

Advertising

• Compile and monitor the firm’s print and digital advertising schedule, size ads to spec, and ensure all deadlines are met. 
• Draft copy and design firm sponsorship advertisements, ensuring ads take optimal advantage of brand visual and messaging standards set forth by Senior Graphic Designers. 
• Track and distribute advertising ROI report. 
• Ensure satisfactory results with advertising outlets and negotiate optimum dollar discounts for placements and for unsatisfactory results. 
• Identify, cultivate and strengthen relationships with media account representatives in all markets. 
• Stay current on media trends and publications and conduct competitive intelligence. 

Digital Strategy

• Monitor and recommend timely, integrated updates to the firm website’s calls to action (CTA). Work with Senior Graphic Designers to create new CTAs and post as appropriate. 
• Collaborate with Digital Marketing Manager on Search Engine Marketing (SEM) campaigns in Google AdWords, LinkedIn Sponsored Content and Instagram Sponsored Content. 
• Ensure accuracy of the firm’s Google My Business profiles as well as monitor and track Google reviews and other online reputation sites. 
• Educate attorneys and Client Development team on SEO and SEM best practices and efforts that can improve online visibility and lead generation. 
• Manage SEO service provider relationships. 
• Conduct keyword research to guide content creation, identify technical SEO issues, and work with web developer to continually optimize the website. Advise Content Writer on SEO research to inform blog content for maximum effectiveness. 
• Routinely review website and blog performance through WebBack, the firm’s CMS and Google Analytics, offering suggestions to improve results. 

Other

• Ensure projects adhere to brand standards, tone and messaging. 
• Identify best practices and process improvements to streamline work and create efficiencies. 
• Other duties as assigned.

PHYSICAL REQUIREMENTS:

• Position is generally sedentary in nature; involves sitting most of the time, but may involve walking or standing for brief periods of time. 
• Ability to occasionally lift up to 10 lbs. required. 
• Ability to talk and hear required. 
• Ability to perform repetitive motions required. 
• Ability to sit, stand and walk required. Ability to reach, lift, climb, balance, stoop and crouch required. 
• Ability to see and read PC screens; detect color coding, read fine print, and/or normal type size print required. 

CORE REQUIREMENTS:

• Ability to deliver superior service to all internal and external customers and communicate effectively. 
• Ability to interact in a professional and courteous manner with clients and employees at all times; professional appearance required. 
• Ability to successfully perform position requirements with excellent organizational, time-management and prioritization skills required. 
• Ability to work collaboratively within a team; ability and willingness to adapt to changing business demands. 
• Ability to produce acceptable amount of work efficiently and accurately; ability to produce quality final work product. 

POSITION-SPECIFIC REQUIREMENTS:

• Bachelor’s degree in Integrated Marketing, Advertising, Journalism, Communications or related field of study. 
• Minimum of five years of relevant experience required, preferably within in a professional services environment. 
• Experience with media buying/advertising scheduling. 
• Knowledge of the law/law firms and best practices in search optimization. 
• Proficiency in Microsoft Office products and Adobe Creative Suite, especially InDesign, required. Familiarity with retargeting, as well as WebBack or other CMS tools a plus. 
• Impeccable spelling and grammar, editing and proofreading, and a sound understanding of The AP Stylebook. 
• Self-starter with demonstrated experience in multitasking and planning, organizing and executing complex projects and delivering them within specified timeframes. 
• High comfort level working with professionals at all levels. 
• Ability to work well under the pressures of tight deadlines with minimal oversight. 
• Proactive and results-driven. 
• Positive, motivated, supportive and approachable.