Duties and Responsibilities:
1. Lead university advertising planning, purchasing, trafficking and measurement in support of objectives such as increased enrollment, awareness building, alumni engagement and program revenue. Additionally responsible for working with colleges and departments to ensure consistency and quality in messages and placements. This includes traditional and digital advertising.
2. Coordinate and implement advertising projects from concept through completion for television, out-of-home, radio, print and digital media buys. Set deadlines, follow detailed project plans, work closely with creative leads and others within OMC, monitor and summarize progress of project.
3. Demonstrated understanding of current measurement/analytics and conversion points for advertising, including optimizing media buys in real time, based on performance against stated objectives and using ongoing analytics to make changes to program and marketing roadmaps/campaigns.
4. Compile campaign summaries with findings and/or recommendations on performance. Create materials to present reports and maintain marketing dashboards as needed.
5. Coordination of university sponsorships, including negotiation and fulfillment of contracts and added value, as well as collaboration with department and academic partners toward sponsorship strategy.
6. Manage, nurture and establish positive working relationships with a large number of university partners.
7. Nurture and establish positive working relationships with media and sponsorship vendors.
8. Negotiate with media vendors for best rates, added value and placement on behalf of university and academic partners.
9. Planning and decision-making responsibility for budget for OMC and on behalf of all university partners.
10. Investigate and recommend new advertising or sponsorship opportunities and methods to further objectives of university.
11. Market research (primary and secondary) as needed to support department
12. Quality assurance
13. Perform other duties and responsibilities as required, assigned or requested.