Brand Management Intern

PlayMonster LLC

PlayMonster is a leading designer, manufacturer and marketer of games, children’s puzzles, preschool toys, creative activities and teaching tools, with focus on innovation and growth of brands and categories. Top-selling brands include 5 Second Rule®, Perplexus™ Don’t Rock the Boat™, Farkle, The Game of THINGS…®, Mirari®, Buzzword®, Stratego®, What’s Yours Like?®, Lauri®, Wood WorX™ and Wooly Willy®.

http://www.playmonster.com


Position Details

Brand Management Intern
Internship
Full-time
4/29/2018
Southwest Wisconsin
Beloit, WI

Want to join a company that is all about championing the power of play by creating quality toys and games for children, adults and families. We're the perfect combination of playful and professional, and true play experts because we understand play for ALL AGES!

We are seeking a smart, collaborative, passionate and driven person with a keen interest in innovation and who wants to gain hands-on professional experience collaborating with brand managers, industrial designers, graphic designers, and sales in a fun fast paced environment. The Brand Management Intern will assist with managing the Company’s brands.

This position develops plans that support brand objectives and will serve as the point-person for developing, implementing and executing marketing initiatives and activities for their assigned brand lines. This position assists with developing P&L and driving market growth. The successful candidate will be highly organized and detail-oriented, with outstanding organization skills. It is also important to have the ability to work effectively with minimal oversight, while also functioning well in a team environment. 

To apply for this position, go to the Employment page at www.playmonster.com and complete all the steps to "Apply for Job".

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Research trends, consumer insights, competition, and gaps for assigned brands. 
  • Develop and execute brand management plans, including but not limited to advertising, promotion, sampling, public relations, social media, and web and in-store. 
  • Manage short-term and long-term strategy, planning and timelines. Manage and develop assigned brands P&L and drive market growth. 
  • Assist in the development of new products, working closely with the Product Development team. 
  • Build a strong collaborative partnership with cross-functional team members and outside partners. Regularly provide feedback in terms of process, barriers, scope changes, internal and external partner concerns and overall budget. 
  • Work closely with sales team to recognize areas of growth and improvement. Manage and enhance a product’s brand or reputation. 
  • Coordinate objectives with Marketing, Product Development and Sales Departments. Recommend and conduct market research, including focus groups, play testing, etc. 
  • Identify brand-building areas. Ensure brand communication for areas of responsibility are consistent with the company and brand positioning. Promote uniformity and consistency of brand. 
  • Establishes attainable deadlines with supervisor that must be met. 

ADDITIONAL SKILLS:

  • Working knowledge of computer software including MS Office and Internet
  • Excellent written and verbal communication skills 
  • Strong research and analytical skills
  • In-depth understanding of the company’s current products and future concepts 
  • A willingness to listen 
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion 
  • Analytical skills to forecast and identify trends and challenges 
  • Ability to work in a team environment 
  • Ability to work independently with minimal supervision 
  • Perform other duties that may be assigned

Recent graduate or student currently pursuing an undergraduate degree in Marketing from an accredited college/university. Candidates that have completed a minimum of Junior level coursework are preferred.

  • Competitive wage 
  • Half day Fridays
  • Fun work environment
  • Fitness Center on site
  • Product Discount


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