Brand Manager

Good Foods Group

Brand Manager

The Company: Good Foods

Good Foods Group is an innovative food company that manufactures and markets clean label, high quality, high pressure processed refrigerated foods and cold pressed juices.We are a young and fast-growing company that focuses on state-of-the-art processes, eco-friendly initiatives and food safety as a priority. Management’s decades of collective experience and rapidly expanding business provides a great opportunity to grow with a well-positioned company. The Good Foods brand is sold in over 6,000 retail outlets throughout the US and Canada. Our mission is to be recognized as a leader in the multiple categories we represent.

We are seeking a well versed and successful Brand Manager to build out our internal team and to positively impact our Brand Equity and the profitable growth of our “better for you” products.

Position Details

Brand Manager
Southeast Wisconsin
Pleasant Prairie, WI

Position Summary:

The Brand Manager leads product strategy and key initiatives at the national and regional levels to drive profitable growth for Good Foods and our retail Customers while building the Good Foods brand equity. This person also delivers against brand strategy by partnering with internal and external agency partners (Planning, Creative, Media, and Production) to develop, recommend and execute comprehensive integrated marketing calendars.This includes overseeing development of marketing materials, field communication, retailer sell-in, execution and measurement of results. The Brand Manager will also help lead new product development and renovation strategies and will work closely with the marketing team, Agency partners, field sales and retail partners.Please follow the link for the full job posting and requirements.


Strategy and Marketing Plan Development

  • Responsible for developing integrated marketing solutions in designated segments and markets/Customers that translate/optimize national brand strategy to local market conditions and retail to drive distribution/sales and delight consumers.
  • Identify key opportunities for growth in designated platforms and markets/Customers
  • Determine objectives and strategies by market
  • Align shopper insights with customer segments, as appropriate, to support customer-specific initiatives and strategiesHelp drive distribution and sales at key retail accounts via selling support and Shopper Marketing
  • Work with internal teams and agencies to leverage local media, PR and event opportunitiesLeverages consumer and shopper insights to develop and validate relevant initiatives.

Business Management

  • Monitor all aspects of the product’s financial targets (revenue, profit, planning, etc.)
  • Develop & manage marketing and innovation budget(s)

Insights & Analytics

  • Work with research team to understand what insights are already available and to develop a learning plan to close knowledge gaps
  • Analyze market dynamics and develop monthly summary of trends and implications

Innovation & Project Management

  • Analyze new growth platform territories and develop recommendations for Good Foods
  • Build new product pipeline against assigned platforms
  • Responsible for the product development process (new product and renovation projects) from creation to retail executionalong with cross functional internal teams

Creative Development & Marketing Communications

  • Develop integrated marketing plans along Consumer & Shopper path to purchase to achieve business objectives and build brand equity
  • Collaborate with Agency and internal resources to develop creative content for all elements of integrated marketing plan, ensuring all creative is consistent with the master brand architecture and positioning
  • Track and evaluate effectiveness of all elements of the marketing plan to improve ROI

Sales Enablement

  • Develop 4P planning guidelines and partner with Sales to plan and monitor execution
  • Secure internal resourcing and information to support all customer meetings
  • Develop sales presentations and sell-in materials as needed
  • Partner with Sales in planning and execution of major Trade Conferences

Minimum Requirements:

  • Bachelor’s degree in related field- Business, Marketing, or Communications
  • 5+ years Brand Management experience(MBA welcomed)
  • CPG experience (preferably specialty/ natural foods – produce department)
  • Team Leadership
  • Strategic Thinking
  • Critical Thinking/ Creative Problem Solving
  • Initiative
  • Passion for the brand and consumer
  • Outstanding Teammate – builds commitment and creates a fun, high-performance environment in leading teams without direct authority
  • Excellent communication skills, both orally and written, with diverse stakeholder base across functions and from front line through Executive Team
  • Strong ability to perform under pressure while delivering results in a demanding and fast-paced environment.
  • Financial acumen – understanding of P&L and drivers of profitability
  • Public speaking skills with ability to communicate to all levels of the organization.
  • Strong understanding of brand positioning and portfolio management.
  • Strong Communication skills: verbal, written and interpersonal
  • Ability to overcome obstacles with a results-driven, team-oriented approach.
  • Obsessive attention to detail, well organized and able to juggle many different projects at once
  • Demonstrated critical thinking, problem solving and conflict resolution skills to handle consumer and internal issues courteously and expeditiously.
  • New Product Development - Prior experience introducing successful new products to market, from concept to execution
  • Excellent organizational and implementation skills.
  • Ability to handle multiple projects, multi-task and prioritize.

Ability to:

  • Learn the nuances of Good Foods business/operations and work to maximize business opportunities.
  • Partner with organizational resources to create a more collaborative and comprehensive account management approach
  • Understand the Marketing strategy and tactics across the Path to Purchase
  • Manage projects from conception through commercialization
  • Collaborate on, create and manage platforms that successfully brig profitable growth to GFG
  • Interpret data and direct company positioning and activities based on findings
  • Represent Good Foods Group in a professional and credible manner
  • Convey passion and enthusiasm for our Company and our products in order to influence the opinion of the customer in a positive manner.
  • Travel to tradeshows, customer visits, partner visits as occasionally required.
  • Position is located in Pleasant Prairie, WI.

Proficiency in:

  • MS Office Suite, Especially Excel, 
  • Fluency in IRI data & Spins data reporting.

Competitive Comp and Benefits Plans.

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