Brand Manager

If you are part right-brain, part left-brain and a proud Badger with a desire to share all that is fabulous about our home state in elegant and innovative ways, have e-commerce and retail brand management experience with strong marketing sense and are just the right amount of crazy to thrive through the nail-biting, sleep-depriving energy of a startup, we’d like to talk. We’re headquartered in beautiful downtown Mount Horeb, just 20 minutes southwest of Madison. We are a driven, ambitious, creative team who believes in happy hour as much as we believe in hard work. Opportunity abounds.

The WiscoBoxes Brand Manager will, under the guidance of and with the firm’s founder:

• Lead the ongoing development of the brand, in accordance with established brand standards; 
• Manage the website and e-commerce SHOPIFY platform; 
• Research and identify target audiences and work with account lead at sister company, Botham, INK., to implement strategic marketing initiatives; 
• Establish and maintain protocols for delivering the ultimate customer experience in ways that bring the brand to life and generate memorability; 
• Curate and manage inventory, people and processes for delivering the end product to the customer in a manner that exceeds expectations; 
• Maintain quality control and manage customer feedback;
• Identify and build strong supplier relationships; always searching for unusual, tasty, interesting made-in-Wisconsin items for inclusion. You have to love to shop.
• Research and assess market trends, matching them to the needs/desires of our ideal customer; 
• Managing the four Ps and identifying the brand’s strongest position in the marketplace;  
• Event management (box sampling events, trade shows); 
• Photography for website and/or work with contract photographer; 
• Establish and maintain relationships with key decision-makers and influencers 
• Marketing budget development and monitoring 
• Work with industry consultant to assess data, shift product focus, identify trends and opportunities for keeping the brand fresh and sales brisk 
• Maximize cost efficiency without compromising the quality or integrity of the brand.
• Ensure that each customer experience aligns with brand promises and meets or exceeds expectations at every touch point; 
• Establish reliable methods for measuring customer satisfaction, assess, report and adjust as needed.

POSITION REQUIREMENTS

• Responsible, reliable, honest; Insatiable work ethic and a can-do attitude;
• Bachelor’s degree in retail management, marketing, communications, or related field with an e-commerce emphasis;
• Minimum 2 years in an e-commerce, retail management setting, preferably in a SHOPIFY platform with the ability to manage updates and troubleshoot as needed;
• MICROSOFT OFFICE proficiency, especially Excel & PowerPoint 
• Basic understanding of standard business operations; 
• Strong understanding of data analysis as it relates to sales and trends; ability to assess impact and implement changes accordingly 
• Innate entrepreneurial spirit and interest in growing a brand;
• Ability to manage multiple projects in an organized and efficient manner; 
• Experience and solid skills in people- and project management; 
• Strong knowledge and use of grammar and great proofreading skills; 
• Enthusiasm, curiosity and a desire to continue learning;
• Creativity and aesthetic sensibilities, extraordinary eye for detail; 
• Strong time-management skills; 
• Ability to work independently with little direction and lead or engage in teamwork; 
• Ability to accept coaching and constructive criticism; 
• Ability to offer and defend ideas, opportunities, thoughts in a mature and professional manner and understand that those thoughts are welcome and expected; 
• Ability to laugh when laughter is the best medicine and when it is the only remedy;
• Social media proficiency, including SEO and Keyword Analysis;
• Media relations understanding and experience;
• Occasional in-state travel.

IDEAL, BUT NOT REQUIRED

Proficiency in Adobe CSCC – InDesign, Photoshop, Illustrator -- and in taking projects from design to print-ready or post-ready completion

• Salary commensurate with experience
• Up to $150/month toward healthcare coverage – documentation required
• Sick days as needed, not in excess of 7 per year – but if you’re sick, get better and worry about work after. 
• Flexible vacation (not to exceed 2 paid weeks in years 1-3) and flex-time accommodation; vacations in excess of three consecutive days must be scheduled at least 3 months in advance; all vacation days must be approved at least 2 weeks in advance 
• Fully stocked wine and beverage bar at the office; regular happy hours 
• Fun people and a cool office space in beautiful Mt. Horeb, Wisconsin 
• Opportunity to challenge your skills, grow with a brand and take pride in it through the highs and lows of bringing a start-up business/product/brand to life.