Chief Marketing Officer

REPORTS TO:

President/CEO

SUPERVISES:

Creative Media Manager, Marketing Manager, Partnership & Advertising Sales Manager

JOB SUMMARY:

Develop and manage the marketing activities and strategies for the PACVB that relate to developing trade and consumer visitor markets for our 7-county area.

RESPONSIBILITIES:

• Supervise the design and production of all PACVB marketing materials including: Print ads;  Online ads; Brochures and all sales collateral; Signs, banners and posters; Exhibit tradeshow booths and displays; Web content and Other materials as necessary. 
• Work with the Marketing Manager to develop ad campaigns and other branding efforts as required by PACVB departments 
• Develop annual departmental strategic plan and budget 
• Monitor department budget throughout fiscal year and suggest changes as necessary 
• Create all marketing campaigns as appropriate for sports, conventions and leisure markets. 
• Implement, monitor and evaluate their effectiveness; change/refresh as needed 
• Supervise all aspects of website design, alteration and refresh 
• Supervise all client marketing service efforts 
• Manage internal and external event assistance, coordination and marketing 
• Manage sponsorship and partnership acquisition, maintenance and reporting 
• Manage funding city marketing plans 
• Manage the processes and best practice syndication and training within IDSS and the Estimated Economic Impact Calculator 
• Manage client housing system within IDSS 
• Be integral with PACVB advocacy efforts including, but not limited to, print, digital and on-air media, social media and partner and stakeholder relations 
• Supervise all aspects of Experience Guide design, production, advertising, and distribution 
• Ensure open communication and develop relationships with staffs of area hotels, attractions, the Peoria Civic Center, and other hospitality partners
• Maintain a leadership role within the hospitality industry to fulfill our overall mission. Establish a “team” concept in order to market our area as a whole; i.e., co-op trade shows, advertising, special projects and Bureau publications.
• Assist in creating multimedia presentations and city-wide proposals as necessary 
• Stay abreast of industry trends/best practices 
• Compile and submit productivity information periodically, as required, to the PACVB Board of Directors, Peoria Civic Center Authority and area Mayors 
• Select, train, supervise and evaluate department staff 
• Assist in developing and maintaining a positive image for the Bureau in the eyes of all individuals and organizations 
• Develop, monitor and grow all social channel and on-line marketing efforts 
• Educate staff, Board, partners and stakeholders in purpose, value and results of marketing efforts 
• Assist all departments with special projects and perform duties designated by President/CEO

REQUIREMENTS:

• 4-year college degree from accredited institution 
• Minimum of 5 years of progressive marketing experience 
• Public Relations experience a definite plus 
• Proficient in use of Microsoft Office, Apple products, InDesign, etc. 
• Understanding of the hospitality industry 
• Agency experience preferred 
• Ability to lead and manage staff effectively 
• High attention to detail 
• Excellent organization, time management and oral communication skills 
• Excellent writing skills – strong command of grammar usage and vocabulary 
• Ability to travel periodically to industry conferences 
• Strong professional appearance and demeanor 
• Ability to work well with diverse staff and handle frequent interruptions while performing multiple projects simultaneously 
• Ability to exercise judgment and diplomacy in a wide variety of public contact situations