The Communication Specialist are responsible for the tactical execution of media relations, social media and advertising, under the direct supervision of a PR Manager, Marketing Manager and/or Marketing Director, and with strategic oversight by the Sr. Director of PR for the U.S.
The Communications Specialist position requires a strong, working understanding of the media, an ability to effectively write for a news audience, including using the appropriate format, tone and AP style, as well as proper use of quotes.
While news writing is a primary skill required for the job, Communications Specialists must also be able to write effectively for a variety of internal and external audiences though internal newsletters, business memos, advertising, e-blasts and other communications vehicles.
Communications Specialists must also demonstrate a working understanding of social media, and be able to represent CBRE appropriately and in a timely fashion on social media.
Communications Specialists must have strong organizational skills and demonstrate excellent attention to detail at all times. Effective proofreading skills and a keen eye for formatting are critical in this position.
Communications Specialists must dedicate themselves to learning and understanding the commercial real estate industry, and should proactively engage with local market leaders and sales professionals to stay abreast of newsworthy activity that can be promoted through PR, social media and internal communications channels such as Big Wins.
Communications Specialists should also develop and maintain key reporter relationships in the local market.