Communications and Marketing Manager

POSITION GOAL:

The Communications and Marketing Manager will lead development and implementation of a strategic communications to further our District vision, mission and values. Through leadership, this position will establish, implement and assess the effectiveness of a wide range of internal and external communications and media policies, strategies and tools, and will work responsively to the diverse needs of District stakeholders. This position will work in collaboration with District Directors, Principals, and Managers to identify opportunities for media and communication.

ESSENTIAL FUNCTIONS:

1. Lead the development, implementation and application of a District Communications Strategy responsive to stakeholder requirements

2. Establish a communications dashboard designed to inform effectiveness of communications

3. Lead the development and production external print and electronic communications utilizing various modes of collateral materials; i.e. cable TV messages, cable castings, website and external newsletters, email messages, social media and video productions

4. Maintain open lines of communication and relationships with external and internal stakeholders, promoting involvement of students, parents, staff members, and community members in school and district activities

5. Develop and coordinate, with leadership and the local media; press releases, media briefings, promotion of school activities and other communication as appropriate, while establishing and maintaining media relations relationships

6. Anticipate and strategically address community needs and concerns and consult leadership on probable public relations consequences relating to shifts in existing programs and policies

7. Develop and maintain programs to elicit feedback from various stakeholders through surveys, questionnaires, focus groups, interviews, environmental scans and other appropriate methods

8. Researches, writes, and edits articles

9. Provide leadership and direction to District personnel in the development of effective community relations, communications and marketing activities/programs, crisis management, media relations, and customer service

10. Manage the direction and content of the district web site and all other social media sites

11. Serve as district spokesperson during times of crisis and for general media inquiries and maintain a database on inquiries for District information

12. Engaged and committed to supporting, advocating and marketing District’s mission, core values and goals

13. Lead regular communications audits of District departments and schools to evaluate effectiveness and guide the development of in-service opportunities

ADDITIONAL RESPONSIBILITIES:

1. Continually define the District’s digital communications strategy to include the use of video, social media and online communications tools

2. Submit budgets as appropriate

3. Act as official photographer at local, state and federal events on behalf of the district for display in various publications and promotions collateral

4. Coordinate promotional activities for District leadership and serve as a media liaison during school visits

5. Seek out and arrange public appearances throughout community to promote the district’s schools, students and programs

6. Create, supervise and coordinate the preparation and printing of district publications, calendar, articles, brochures, maps and performance reports

7. Submit a school district annual report at the end of the year

8. Implement and monitor an emergency response program with district safety manager

9. Perform other duties as assigned

Education & Experience:

Bachelor’s Degree in related field with 3 to 5 years of experience, or comparable experience in the field of communications and/or marketing required. Communications, public relations, or journalism degree preferred.

Key Skills and Abilities:

1. Ability to develop strategic communication approach responsive to the diverse needs of District stakeholders

2. Ability to implement strategic communications plan to improve communications using continuous improvement methodologies

3. Skill and ability to identify and use analytics and data to improve communications

4. Intellectual curiosity and professional maturity to know where and when to engage in professional development

5. Strong social media skills

6. Proficient use of current technologies, including, but not limited to MS Office Suite, marketing software, graphic design, and webpage applications

7. Excellent communications skills, written and verbal, and knowledge of various media

8. Ability to provide leadership in coordinating internal and external public information and public relations programs

9. Able to prioritize, communicate and interact in a positive, professional, and politically astute manner with the Board of Education, administrators, staff, district parents, community, students, news media, and other stakeholders

10. Read and interpret documents, such as District policies and procedures, federal statutes, state statues, and DPI regulations, and routine operating and maintenance instructions for the purpose of communicating complex information to the general public

11. Able to multi-task and handle multiple projects under tight deadlines

12. Must be able to work independently as well as within a team and sometimes in a stressful environment

13. Maintain confidential information

Full Benefits.