Communications and Marketing Strategist

Classification: Administrative Staff – Full Time

Reports to: Director of Communications and Marketing

Description:

The Communications and Marketing Strategist assists the director with the execution of innovative communications and marketing plans that reinforce the Carroll University brand and that support the communications objectives of multiple campus constituencies. Primary functions of the role include serving as an account executive/liaison to university clients, managing projects from inception to completion, and ideation for integrated marketing strategies that will help meet university marketing goals. This position also manages the official social media accounts for the university, with the responsibility to develop relevant, engaging content and execute strategies to grow reach and engagement with the university’s many constituents across all social platforms.

Responsibilities:

• Takes a prominent role in assisting the director in the planning, execution, and measurement of university marketing campaigns.

• Assists in the preparation of multi-platform, integrated communications plans that support short- and long-term university initiatives.

• Serves as a primary liaison to communicators across university departments and assists director in developing outreach strategies.

• Assists university clients in clarifying project goals and audiences to ensure that deliverables are on target in regard to messaging, brand voice and ROI.

• Manages all primary university social media accounts including budgets. Develops an annual, strategic communications plan that includes an integrated content strategy.

• Serves on crisis communication team.

• Serves as a thought leader in the use of cutting-edge social media tactics designed to build, inform and engage key university audiences.

• Researches, writes proofread sand copyedits university materials.

• Manages communications and marketing administrative and assists in management of intern(s).

• Candidates must be willing and able to support and advance the University mission.

• Additional duties as assigned.

Qualifications:

• Bachelor’s degree required (marketing, journalism, communications or related field preferred).

• 5 - 7 years of demonstrated experience in the development and implementation of successful integrated marketing communications projects.

• 5 - 7 years success in B2C social media management. Experience including but not limited to Facebook, Twitter, Pinterest, Instagram, Snapchat, LinkedIn and YouTube.

• Experience in developing and executing social media advertising campaigns and using analytics to optimize for maximum ROI.

• Demonstrated skills in the use of social media and content management tools such as Hootsuite and Tweetdeck.

• Excellent writing and verbal communication skills; copyediting and public relations experience desirable.

• Experience with website content management systems.

• Highly organized and detail-oriented with proven ability to prioritize, handle multiple deadlines, and be proactive and productive in a fast-paced work environment.

• Proficient in Microsoft Office Suite and Adobe Creative Suite.

Carroll University does not discriminate in any manner contrary to law or justice on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability or veteran’s status in administration of programs or in the employment of faculty and staff. EOE