Approach and Deployment (What to Do & How to Do It)
Provide social media strategy and implementation support
- Execute on social media campaigns, contribute to a monthly calendar of social media content; work with Communications Specialists to ensure a cohesive message, voice and seamless integration between websites, social and other communication channels
- Provide strategic thinking, creative and engaging content for social media activities. Integrate communication strategies across public relations, internal, online and social media avenues
- Write and distribute social media materials to retail and professional teams
- Demonstrate performance improvement of social media program via reporting
- Write and/or edit social content when needed across all retail social channels, both customer and consumer-facing
- Under guidance of Communications Specialist, offer online customer service support for social media inquiries
Create and support internal and external communication under the mentorship of the Communications Specialist
- Support, create and manage various internal and external email campaigns as needed
- Manage and create StarNet posts, which are integral for employee engagement
Provide support of public relations activities
- Provide strategic thinking and input on public relations activities and work with the Communications Manager to integrate communication strategies across public relations, internal, online and social media avenues
- Help write and distribute targeted press materials to trade and consumer media
Provide planning, writing and editing support for Innovations on an as needed basis
- Write and edit articles
- Provide planning support during monthly meeting
Provide proofreading support for all marketing materials as needed
- Proofread as needed
- Provide back-up to Marketing Proofreader when needed
Contribute to the strategy and writing of various blogs and articles
- Contribute to content; work with Communications Specialists to ensure seamless integration between blog, articles and other communication channels
- Support content for social media, blogs, articles, press releases
Support events through social media
- Events would be internal employee events, customer-facing events and community engagement/sponsorship events (some evenings and weekends required)