POSITION RESPONSIBILITIES (Minimum 37.5 hours/week):
Assist in the development, and manage the cross-team implementation of, integrated marketing plans and innovative communications strategies focused on audience generation for SITC educational programming; membership recruitment; promoting SITC fundraising and sponsorship opportunities; publicizing scientific offerings and more
Manage the production of promotional materials including, but not limited to, digital and social media advertising efforts (both paid and organic), broadcast emails, website content, direct mail collateral, print ads and other support materials as identified in corresponding marketing plans
Generate, analyze and maintain necessary tracking reports aimed at outcome measurements to monitor success of communication activities, regularly reporting back to respective departments
Monitor project/program status and progress, working with the Director of Communications to adjust plan and tactics accordingly in order to be responsive to changing needs, ensure accurate messaging, and aid various society departments in meeting their membership/attendance goals
In concert with the Director, assist with the production of strategic media relations tools such as press releases, press kits, media spokespeople training and the like.
Source and manage marketing exchanges and field mailing list rental requests
Monitor marketing and promotional activity spending to ensure projects stay within budget
Stay updated with new marketing and communications technologies, best practices and industry trends to identify innovative strategies and solutions that will drive growth in quality lead generation (i.e. new members, meeting attendees and/or virtual community users)
Serve as staff liaison to the Communications Committee, schedule teleconferences, oversee the development and distribution of committee materials and tracking of action items
Provide support to the Executive Director and Associate Executive Director as needed
Other duties as assigned