Communications Specialist – External

The Communications Specialist – External is responsible for executing Sun Country’s public relations, social media strategies and community programming. This specialist will help execute a corporate communications plan to create, promote, enhance, and protect the “voice of the airline.” The communications team brings to life the brand promise in multiple channels, events, communication vehicles, and through community relations efforts.

The Communications Specialist – External is responsible for these key areas:

Social media

• Support the brand and social communities through the execution of an ongoing social media and thought leadership strategy 
• Contribute to the creation and execution of social media campaigns, blogs, etc. that support marketing plans and strategies 
• Execute the social presence day-to-day, monitoring channels and helping to manage issues 
• Identify opportunities and innovative ways to leverage social media and content channels 
• Maintain the corporate social media policy and monitor for compliance 
• Keep records of success metrics & reporting (ROI) 
• Execute communication campaigns that supports the marketing and communications plans

Public and media relations

• Assist with communications efforts founded on key messages tied to company vision, brand positioning and competitive advantages in the marketplace 
• Assist with planning and execution of media relations plans, campaigns, and press releases 
• Seek out positive editorial and other media coverage 
• Maintain list of local and national media outlets and develop strong relationships with industry reporters to ensure effective story pitches 
• Gather industry editorial calendars to target specific media opportunities 
• Write and distribute press releases 
• Assist with interview preparation for company spokesperson and executives 
• Assist with maintaining and updating emergency communication response plan and participate in regular training and drills 
• Develop and maintain a strong knowledge of Sun Country Airlines’ business, operations and place in the aviation industry

Community Relations and Events

• Help facilitate community relations programs and partnerships, specifically the Make-A-Wish Foundation 
• Support local programs and foster strong relationships within local communities 
• Assist in planning and executing ad-hoc events for internal and external audiences 
• Support executive presentations and speaking engagements for community relations and other events

Required Skills:

• Experience executing social media strategies in a B2C environment 
• Superior communication skills and knowledge of current media landscape 
• Exceptional writing skills in AP style 
• Proven track record of working effectively in fast-paced environment 
• Attention to detail and thoroughness in a fast-paced environment 
• Demonstrated ability to collaborate at all levels within an organization; 
• Builds partnerships and ensures shared successes 
• Relentless customer focus and obsession 
• Readiness to participate in communication response in the event of an emergency 
• Travel is required

Required Experience:

• Bachelor’s degree required ideally in Marketing, Advertising, and/or Communications 
• Minimum 2+ years in social media 
• Experience in corporate communications for B2C brands 
• Experience working in a fast paced, highly dynamic environment

About Sun Country/Compensation and Benefits:

When you come on board Minnesota’s Hometown Airline™, you’re joining a team of driven and talented employees who are focused on creating a safe and enjoyable experience for our customers each and every day. We take pride in our culture of excellence and we’d love to have you come join us. In addition to working for a great company, you’ll enjoy these benefits:

• Competitive base 
• 401k 
• Travel privileges 
• Medical and dental insurance