Communications Specialist

Lakeville Area Schools

Lakeville Area Schools (Independent School District No. 194) is an award-winning school system located in the south metropolitan area of Minneapolis/St. Paul Minnesota. The district serves approximately 11,000 students in Dakota and Scott counties, and covers 86 square miles.

Position Details

Communications Specialist
Twin Cities Metro
Lakeville, MN


Under the direction of the Director of Communications and Public Relations, the Communications Specialist is responsible for assisting with the on-going development and implementation of a coordinated, district-wide communications and public relations program.


  • Assists in the planning and implementation of the district communications and public relations plan 
  • Writes, creates and edits material for a variety of audiences and purposes including newsletters, district website, marketing collateral, presentations, letters, video and social media content generated by the communications and public relations department 
  • Coordinates and implements the district social media strategy 
  • Assists with the planning and implementation of public relations initiatives 
  • Supports special programs, initiatives and events as required by the communications and public relations department 
  • Oversees and updates the district website, providing assistance and training to school and program staff 
  • Assists with photography and video production for use in news and marketing material 
  • Coordinates the use of the district’s mass communication electronic notification system, providing training assistance to school and program staff 
  • Maintains excellent relationships with students, administrators, teachers, staff, parents and community members for the purpose of serving as a communications liaison for schools and programs


  • Bachelor’s degree in communications, public relations, journalism, marketing, design or a related field 
  • Two years of related professional experience 
  • Excellent written, verbal and interpersonal communications skills with varied stakeholders (e.g. staff, parents, students, community and business people, elected officials) 
  • Proficient in use of publishing software including Microsoft Office Suite and Adobe Creative Suite 
  • Proficient in graphic design with an understanding of visual communication and branding concepts 
  • Experience using social media for businesses and/or organizations 
  • Experience with website publishing, content management systems and other technology needed for communications (e.g. Google Apps, digital photography, video) 
  • Project management skills with the ability to meet deadlines and work under stress 
  • Detailed-oriented with proven ability to be consistently accurate 
  • Team player committed to the success of students, the department and the district 
  • Ability to work weekends and/or before-and-after hours when needed


  • Comprehensive and affordable benefits package including Medical, Dental, Vision, Life/AD&D and Long-Term Disability Coverage 
  • Paid time off and paid holidays 
  • 403(b) Plan & matching 
  • Salary range: $55,000-$60,000 depending on qualifications

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