45% - Assist in defining, prioritizing, and implementing effective strategic communication plans that aid in meeting the organization’s mission, goals, and objectives.
Consult with departmental management staff on long term communications strategy, content, and delivery and provide them with advice on alternative, more effective strategies or messages by keeping current on changes and trends that impact the industry. Work with management staff to provide expertise on effective packaging of Member Benefits programs that promote the organization’s brand and mission. Develop, disseminate, and evaluate information about communications and marketing activities. Work as a team and with other program areas to create coordinated marketing communications with current and prospective participants. Assess and measure the effectiveness of communications and the developed communications plan.
40% - Assist in the development, production and distribution of communication tactics to educate relevant publics
Work collaboratively to create clear and accurate content for a variety of communication channels including in-house publications, print, online, video, or face-to-face communications tactics within a regulated (compliant) industry. Create, manage, and maintain an ongoing Public Relations campaign. Develop news releases, event promotions, and other announcements. Maintain a comprehensive communications calendar for web content, news, advertising, and social media. Seek out interviews with members, staff, and industry experts in order to help tell the Member Benefits’ story through the experiences of its core constituents, write and publish regular testimonials, articles, blog posts, web content, etc. Utilize current and new technologies to maintain monthly web analytic reports and assess the effectiveness of these communications, as well as assist in investigating and implements new digital advertising opportunities. Maintain organization’s Social Media sites including Facebook, Twitter, and LinkedIn. Acts as a liaison to external communications service providers, vendors, etc.
15% - Assist staff to ensure all written communications to customers are consistent with Member Benefits’ mission and goals, certificates, practices and intent, and regulatory requirements.
Review and provide feedback on the content and layout of letters, articles, and other communications.