Content Marketing Coordinator

Gustave A. Larson Company

Gustave A. Larson Company is the Midwest, Plains, and Mountain States leading wholesale distributor of Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) equipment, parts, and supplies. Our business philosophy is to focus on serving the needs of our customers, with a value-added, professional and enthusiastic attitude. The primary goal of the position is to ensure excellent customer service, appropriate coverage, and a high level of customer satisfaction in each area of business.

https://www.galarson.com

Position Details

Content Marketing Coordinator
Job
Full-time
1/8/2019
Southeast Wisconsin
Pewaukee, WI

The Content Marketing Coordinator is a key role with responsibility for developing internal and external content that concisely and consistently reflects the messaging and differentiators of Gustave A. Larson Company. This person’s primary responsibility is to develop content across print and online media, campaigns, demand generation and sales support projects. This position is also responsible for expanding and reporting on the Larson Company’s social media footprint.

  • Partner with marketing specialists and sales to create a digital content roadmap and engagement strategy that drives brand awareness and supports demand and growth marketing goals
  • Oversee PPC and remarketing plans 
  • Write and edit succinct and consistent content for brochures, websites, emails, campaigns, presentations, video scripts, webinar scripts, landing pages, and paid ads designed for lead and demand generation purposes, and other sales support materials
  • Coordinate public relations and client relations efforts, including writing and editing press releases, success stories, e-newsletters
  • Create and maintain blog, interactive content and other demand generation efforts.
  • Engage internal subject matter experts for their contributions.
  • Manage and create digital content as well as day-to-day supervision of web content and social media channels
  • Manage library of sales tools and collateral (presentations, brochures, etc.) focused on market-specific needs.
  • Work closely with sales to assess current and legacy content for effectiveness; continually update based on market feedback.
  • Define best practices for dissemination and use.
  • Determine content and collateral needs for new product or service launches; contribute to project plans to align external collateral due dates with launch
  • Bachelor’s degree in marketing, public relations, journalism or related field
  • At least five years of marketing content development experience, preferably in a business-to-business environment
  • Proven written and verbal communication skills, including knowledge of AP Style
  • A collaborative approach to working with others and the ability to work effectively with a variety of personality styles
  • Coordinate multiple projects simultaneously with tight deadlines
  • Ability to accurately proofread and make appropriate corrections or recommendations 
  • Demonstrated experience in Microsoft Office Suite, CRM software, Email software, social media reporting and platforms, Google Analytics

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