Content Writer

The Content Writer will create compelling, well-researched externally facing content for the firm’s marketing efforts, such as biographies, blog posts, white papers, case studies, articles and web copy. Key to this position, the Content Writer owns the life cycle of all website bios, beginning the day Client Development learns the professional is joining the firm through photography needs and initial bio creation, approval and posting, to regular updates and improvements, to removal if appropriate. As biographies are key to developing relationships and landing work, they should communicate each professional’s unique experience, reinforce key messages about their ability to service clients, and help to create and enhance their personal brand. In all efforts, the Content Writer presents information in a straightforward, relatable and engaging manner so it appeals to clients and prospects. The Content Writer develops trusted partnerships with our professionals to achieve these goals.

ESSENTIAL JOB FUNCTIONS:

Biographies

• Manage the website biography process, beginning with Client Development’s “Getting Started” onboarding email for attorneys. Ensure timely posting depending on start date and timely removal depending on departure date. 
• Interview, write and edit bios for all professionals who require one on the firm’s website. Ensure all bios are kept current by tracking updates and monitoring HR notifications. Proactively review and update, and suggest enhancements as part of a formalized process and editorial calendar. 
• Coordinate work of any independent contractors assisting with bios, including writers and photographers. 
• Ensure each professional’s headshot is scheduled in a timely manner and secure photos for Outside the Office bio tab. 
• Work with Digital Marketing Manager to ensure attorney LinkedIn profiles are up-to-date based on bio content. 

Blogs

• Conduct thoughtful research to develop blog editorial calendars and draft timely blog posts, if needed, that resonate with the firm’s audiences. Posts should present complex information in a digestible manner while reflecting an understanding of our clients’ needs. Navigate approvals. 
• Coordinate with Advertising & Integrated Marketing Strategist to maximize opportunities for SEO. 
• Learn WebBack CMS tool and post all bios, bio-related items and blog write-ups. 
• Maximize synergies with social media (e.g., LinkedIn). Work with Digital Marketing Manager to repurpose blog content on firm social channels as well as attorney profiles. 
• Incorporate best practices in search optimization. 

Additional External Content

• Solicit, write, edit, post and track client successes, case studies, testimonials and representative client listings, including managing the approval process. 
• Produce other content as needed for marketing efforts, such as white papers, articles and web copy. 

Other

• Ensure projects adhere to brand standards, tone and messaging. 
• Identify best practices and process improvements to streamline work and create efficiencies. 
• Contribute to other writing-related projects as time warrants. 
• Other duties as assigned.

PHYSICAL REQUIREMENTS:

• Position is generally sedentary in nature; involves sitting most of the time, but may involve walking or standing for brief periods of time. 
• Ability to occasionally lift up to 10 lbs. required. 
• Ability to talk and hear required. 
• Ability to perform repetitive motions required. 
• Ability to sit, stand and walk required. Ability to reach, lift, climb, balance, stoop and crouch required. 
• Ability to see and read PC screens; detect color coding, read fine print, and/or normal type size print required. 

CORE REQUIREMENTS:

• Ability to deliver superior service to and communicate effectively with all internal and external clients. 
• Ability to interact in a professional and courteous manner with internal and external clients at all times; professional appearance required. 
• Ability to successfully perform position requirements with excellent organizational, time-management and prioritization skills required. 
• Ability to work collaboratively within a team; ability and willingness to adapt to changing business demands. 
• Ability to produce acceptable amount of work efficiently and accurately; ability to produce quality final work product. 

POSITION-SPECIFIC REQUIREMENTS:

• Bachelor’s degree in marketing, communications journalism or a related field of study. 
• Minimum of three years’ related experience, preferably within a professional services environment. 
• Excellent research, organizational, learning and persuasion skills. 
• Knowledge of the law/law firms and best practices in search optimization. 
• Proficiency in Microsoft Office products; familiarity with WebBack or other CMS tools a plus. 
• Impeccable spelling and grammar, editing and proofreading, and a sound understanding of The AP Stylebook. 
• Superior interviewing skills and experience writing for the web. 
• Self-starter with demonstrated experience in multitasking and planning, organizing and executing complex projects and delivering them within specified timeframes. 
• High comfort level working with professionals at all levels. 
• Ability to work well under the pressures of tight deadlines with minimal oversight. 
• Proactive and results-driven. 
• Positive, motivated, supportive and approachable.