Corporate & Employment Brand Communications Manager

Brunswick Corporation

About Us:

Brunswick Corporation (NYSE:BC) is home to the people behind life’s passions. Our company is made up of some of the world’s leading lifestyle brands in categories such as recreational boats, marine engines, fitness equipment, active recreation, and activated workplace products. While we are family to 14,000 employees around the world, three divisions in more than 30 countries create a local environment, with our global headquarters in the Chicago suburb of Mettawa, IL.

Position Details

Corporate & Employment Brand Communications Manager
Northern Illinois
Mettawa, IL

It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.

Have what it takes? Join us.

As the Corporate & Employment Brand Communications Manager, you will be responsible for developing and executing an annual communication strategy and plan (through various channels) for Brunswick’s global employees and potential talent. The Corporate & Employment Brand Communications Manager will have a primary role leading internal communications strategy and execution to help transform and modernize the way we connect with our more than 15,000 employees.


  • Create modern, compelling content across multiple channels including video, print, newsletter, company intranet, company website, emails and blogs. 
  • Collaborate with the Human Resources team to develop and execute a communication strategy and plan for Brunswick employees as it relates to employee benefits and open enrollment. 
  • Collaborate with the Global Talent & Development team to develop and execute a communication strategy and plan for Brunswick employees as it relates to professional development opportunities and enterprise talent management activities. 
  • Develop content that positions Brunswick as an employer of choice to support our Talent Acquisition initiatives 
  • Develop research-based and data-driven personas to segment Brunswick’s internal audience for use in targeting messages to audience segments 
  • Plan and create communications (including announcements, presentations, videos, investor relations content, etc.) 
  • Develop content for corporate site 
  • Manage the content calendar and copy for all of Brunswick’s social channels (including: LinkedIn, Facebook, Glassdoor, Twitter) 
  • Establish metrics to measure and evaluate the effectiveness of internal communications

Employee-Facing Intranet:

  • Serve as the owner for Brunswick’s global intranet 
  • Train, coach, and support others on how to add, delete, and edit content 
  • Recommend improvements/enhancements 
  • Ensure usability, functionality, and navigation 
  • Monitor and edit (as necessary) intranet postings and activities 
  • Serve as primary intranet support for employees 
  • Serve as Brunswick’s main point-of-contact for intranet vendor(s) and as liaison between Information Technology (IT) and intranet vendor(s) 
  • Ensure regular and timely updates to news and events, as well as additional intranet pages


  • 5-7 years of experience; agency experience preferred 
  • Bachelor's degree in Communications, English, Marketing, Public Relations, Journalism or Creative Writing 
  • Experience developing and executing corporate communication strategies and plans 
  • Knowledge of internal/employee communications and intranet management 
  • Proven experience using a variety of communication channels and tools 
  • Proven track record of planning and flawlessly executing enterprise-wide communication programs with measurable results. 
  • Strong collaboration skills and ability to influence and drive alignment among stakeholders across all levels and functions 
  • Human resources experience a plus 
  • Experience with SharePoint and Marketing Cloud, a plus 
  • Consistent attention to detail 
  • Ability to meet tight deadlines and work on multiple projects simultaneously 
  • Clear communicator with exceptional written, verbal, and interpersonal skills

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