Digital Analyst

Nina Hale

Nina Hale, Inc. is a performance-based digital marketing agency with an analytical, measured process for growing brand awareness, digital performance, and revenue through digital channels. The agency specializes in strategically planning and executing paid media, social media, search engine optimization (SEO), content strategy, conversion rate optimization and analytics, and is the largest Google AdWords certified partner in Minnesota. Founded by Nina Hale in 2005, the agency is 100% employee-owned and a nationally certified woman-owned business (WBENC). Nina Hale, Inc. is a fourteen-time Best Places to Work award recipient, and has been named to Inc. 5000’s Fastest Growing Companies for three consecutive years.

https://www.ninahale.com


Position Details

Digital Analyst
Job
Full-time
7/23/2018
Twin Cities Metro
Minneapolis, MN

We are currently seeking a full-time Digital Analyst. The ideal candidate is passionate about data, attribution modeling, and digital marketing.

This position is focused on analytics implementations and creating as well as analyzing marketing reports for our clients. The Digital Analyst will work with cross-functional teams to create and develop insightful reports and attribution models across marketing activities. This position will require an understanding of both client objectives and the tools (web analytics, call tracking, media measurement) required to provide a complete picture of the client activities.

Responsibilities:

  • Develop strategic measurement strategies for clients 
  • Design, build and populate reports measuring digital marketing activities and results. 
  • Ensure data sources are consolidated and accurate. 
  • Ensure various measurement tools are coordinated. 
  • Present reports and insights to clients. 
  • Perform web analytics tool implementation and testing. 
  • Collaborate with client IT/development teams to implement analytics tagging.
  • Other duties as assigned.

Qualifications:

  • Bachelor’s degree in marketing, advertising, economics, computer science or other related field. 
  • Background in business and marketing report creation/delivery. 
  • Fundamental understanding of marketing tactics – SEO, SEM, social media, content, display, etc. – and knows how they work as a system. 
  • 2-3 years of related work experience, agency experience preferred. 
  • Knowledge of major web analytics platforms, including Google Analytics, Webtrends and Adobe SiteCatalyst. 
  • Strong knowledge of Excel, Tableau, and PowerPoint. 
  • Strong attention to detail and ability to work independently. 
  • Understanding of various marketing channels, including PPC, SEO, display, social, and email. 
  • Ability to integrate data from multiple sources. 
  • Experience with SQL and data visualization tools is a plus.

Compensation and Benefits:

  • Competitive Salary – DOQ 
  • Top-rate health plan, paid 100% for staff 
  • Immediately-vested 2% match IRA 
  • Work-life balance and Best Places to Work company atmosphere 
  • Participation in company ownership plan (this is an additional benefit for employees, at no cost to them)


« Back