Digital Marketing Analyst

The Digital Marketing Analyst (DMA) will work within the Insights and Innovation Team. The DMA will assist in development and implementation of digital marketing campaigns including meaningful measurement strategies that align with client objectives; produce KPI dashboards using Google Data Studio and deliver monthly, cross channel reporting with actionable insights; execute social media campaigns, both paid and organic; analyze results and offer optimization recommendations meant to improve efficiencies and increase ROI.

The Digital Marketing Analyst will also support strategy and account staff in conducting audience research, segmentation, social listening and related analysis, leveraging open source data as well as 3rdparty planning tools and resources available on a subscription basis. He/she will also Collaborate with agency finance team to reconcile media spend across different client budgets.

RESPONSIBILITIES:

Management of Google Adwords:

• Value Proposition – Adwords Vs. Facebook/Linkedin/Twitter
• Campaign Setup and Management
• Keyword Research
• Conversion Optimization
• Negative keyword management

Social Media Campaign Management:

• Facebook Ads – Build campaigns and manage spend 
• Linkedin Ads - Build campaigns and manage spend 
• Twitter Ads - Build campaigns and manage spend 
• Campaign Optimization – Analyze account performance and execute weekly campaign edits.

Key Skills and Experience:

• Experience in working within a marketing/business intelligence environment 
• Experience working with analytical software (e.g. Google Analytics, Adobe Omniture, etc.), 
• Experience working with Google Adwords and other paid search platforms 
• Strong proficiency with Microsoft Word, Excel, and PowerPoint for producing client reports and presentations
• Experience in identifying and validating strategic and tactical marketing objectives 
• Experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social 
• Experience in working with the following: Google Adwords, Linkedin Ads, Facebook Ad Accounts +Power Editor, Google Analytics, Marketo experience a plus. 
• Experience in working with research, media planning and social listening tools such as: Statista, Simmons, Scarborough, Comscore, Netbase, and CubeYou. 
• (Nice to have) Experience with tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.

Agency Corporate Responsibilities:

• Agency Representative – Provide polished, professional analytical output 
• Agency Growth – Assist with new and organic business development and integrate analytical thinking into client programs and projects 
• Agency Commitment – Demonstrate loyalty to the agency 
• Agency Culture – Reflection of agency core values: curious, creative and courageous in all work done