Responsibilities:
Examine, evaluate and manage Inbound Marketing Campaigns based on current best practices and industry standards
- Inbound Marketing includes: SEO, Email Marketing, Social Media, Conversion Optimization, and Content Creation
Tune and enhance client and client-related Local Search Directories and relevant content
Monitor, interpret and report Web Analytics against key metrics
Research and write client content
Assist in account management for medium size businesses, including:
- Project planning
- Goal implementation
- Client communication
- Maintaining client satisfaction
Conduct, evaluate and optimize Digital Advertising Campaigns on a variety of mediums including:
- Pay Per Click
- Remarketing
- Display Advertising
- Social Media
Assist with email list maintenance, segmentation, execution, monitoring, and reporting
Execute basic website changes such as replacing an image and formatting content with HTML5 and CSS3
Support client needs on an ongoing basis via email, phone, or in person
Additional duties and responsibilities as assigned