Digital Marketing Coordinator

ABILITY Network

ABILITY: Helping simplify the administrative and clinical complexities of healthcare.

Guided by a mission to help, ABILITY, an Inovalon company, is a leading information technology company helping healthcare providers and payers simplify administrative and clinical complexity by enabling data-driven improvements in healthcare.

Through specialized, easy-to-use applications and data analytics that work together, customers of all types and sizes across the continuum of care – rely on ABILITY to help optimize reimbursement, care quality and staffing.

https://abilitynetwork.com

Position Details

Digital Marketing Coordinator
Job
Full-time
1/3/2019
Twin Cities Metro
Minneapolis, MN

Overview:

The Digital Marketing Coordinator will be part of the Marketing team to support digital and social media campaigns, projects and day-to-day operations. The successful candidate must be able to manage multiple projects simultaneously, be detail-oriented, maintain high standards for content and branding, and able to effectively communicate within the organization and with customers.

Responsibilities:

Webinar-related responsibilities will include:

  • Host webinars featuring key industry educational topics and product demonstrations
  • Support B2B webinars with documentation, scheduling, technical support and customer support
  • Supporting content for webinars including presentations and emails that align with ABILITY brand standards
  • Post-webinar reporting for sales teams, presenters and Marketing team
  • Accurately maintain the marketing and webinar events calendars
  • Track webinar event details, including timing, topics, presenters and hosts and assist with presentations as needed

Social media responsibilities will include:

  • Writing and editing social media content
  • Schedule and maintain a calendar of social media updates
  • Execution of social media campaigns
  • Post-campaign and regular reporting for social media accounts
  • Support PPC efforts including social media ad buys

Miscellaneous administrative tasks as needed

Assist with other projects as requested

Qualifications:

  • 1+ years marketing or digital marketing experience, Associate or Bachelor’s degree or equivalent experience 
  • Strong project management/organizational skills and exceptional attention to detail 
  • Beginner to intermediate comfort with Microsoft Office Suite (Microsoft Word, Excel, PowerPoint, Outlook) 
  • Helpful, but not required, familiarity with industry standard tools such as Marketo, Salesforce, Hootsuite or equivalents 
  • Ability to set and manage multiple priorities, use good judgment and demonstrate excellent problem solving skills 
  • Ability to work with a cross-functional and diverse groups 
  • Strong organizational and project management skills 
  • Presentation and oral communication skills 
  • Effective and clear written and verbal communication 
  • Experience with social media, digital media buys and webinars 
  • Experience in a customer-facing role (either digital or in-person) 
  • Excellent eye for detail 
  • Desire to always learn new skills, including tools

Travel: Approximately 5%


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