Digital Marketing Coordinator

First Business Financial Services

Join the winning team at First Business as a Digital Marketing Coordinator!

Join the First Business marketing team. We’re an in-house agency serving all First Business entities, lines of business, and offices. We develop strategy and execute communication initiatives using a variety of corporate communication channels: websites, social media, blogs, articles, ebooks, podcasts, email, direct mail, PR, video, advertising, PPC, sales collateral, and events.

http://www.firstbusiness.com

Position Details

Digital Marketing Coordinator
Job
Full-time
6/21/2018
Southwest Wisconsin
Madison, WI

We are looking for a digital marketing professional who enjoys a variety of projects and working in a fast-paced, collaborative team environment. This position will have the opportunity to assist and learn from multiple senior-level marketing specialists. The following job functions are critical to this position. For all components, it should be noted that quality control is extremely critical to this position; erroneous submission/s can lead to brand and reputational damage.

30% - Writing

  • Work alongside and assist the team’s Senior Content Specialist & Copywriter 
  • Draft copy for company emails, event press releases, and corporate social media posts 
  • Interview staff and draft culture-focused blogs, website bios, and client case studies

30% - Email

  • Work alongside and assist the team’s Senior Marketing Manager 
  • Build and execute corporate emails 
  • Provide back-up support for marketing automation projects

20% - Social Media, Website, & Events

  • Work with the team’s Senior Content Specialist & Copywriter, Multimedia Designer, & Marketing Events Specialist to support the company’s social media, website, & event needs 
  • Build and load social media posts per the marketing production calendar 
  • Execute event-related website updates 
  • Assist with event prep and onsite setup/execution

15% - Manage Marketing Help Desk

  • Work with the team’s Senior Creative Specialist and Multimedia Designer 
  • Respond to incoming staff requests for marketing support 
  • Manage queue of open tickets 
  • Update PowerPoint, Word, and Adobe In Design files 
  • Resize photos and graphics

5% - Project Management Support

  • Work with the team’s Director of Marketing and Senior Marketing Manager 
  • Manage production schedules in online project management tool 

The culture is fast-paced and innovative — we need a self-starter who is motivated to jump in. This position reports directly to the Director of Marketing at the holding company level and is located in our Madison office.

Hours are 8am to 5pm. Occasional travel is required.

Position Requirements:

Technology Skills: This position requires 3-5 years of experience with:

  • a corporate email communication tool such as Marketo 
  • project management software such as Asana or Basecamp 
  • Microsoft PowerPoint, Word, and Excel.

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