Digital Marketing Manager

Chicago Symphony Orchestra

Founded in 1891, the Chicago Symphony Orchestra is consistently hailed as one of the greatest orchestras in the world.

In collaboration with the best conductors and guest artists on the international music scene, the CSO performs well over one hundred concerts each year at its downtown home, Symphony Center and at the Ravinia Festival on Chicago’s North Shore. Music lovers outside Chicago enjoy the sounds of the Chicago Symphony Orchestra through best-selling recordings and frequent sold-out tour performances in the United States and around the globe.

https://cso.org


Position Details

Digital Marketing Manager
Job
Full-time
1/21/2019
Chicago Illinois
Chicago, IL

GENERAL SUMMARY:

Manage outbound email campaigns in support of ticket sale for CSO and SCP. Create, curate, and edit content for email and social media sites. Project manage content delivery in support of digital advertising campaigns. Contribute toward the ongoing development of the CSO’s web presence and interactive strategy. Oversee other digital services to CSO Patrons and site visitors as needed.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  1. Copy write promotional emails, social media posts, and select cso.org content 
  2. Create and implement online and social media promotions. 
  3. Design, build and send weekly promotional, informational, and service emails to an opt-in email list through Mail2 email system. 
  4. Work with Marketing Director to create and execute email strategy that coincides with the creation of optimal email lists 
  5. Maintain outbound email schedule and work with other departments on improving organizational email processes. 
  6. Project manage digital advertising campaigns that involve the curation and promotion of video and article content through email and social media outlets 
  7. Build graphic elements of email headers and social media banners 
  8. Track and monitor outbound email campaign to ensure optimal campaigns and maximum effectiveness. 
  9. Research and seek out social media content to engage and create dialogue with online patrons 
  10. Facilitate social media planning process and serve as inter-departmental liaison and coordinator of social media content. 
  11. Responsible for posting content and day-to-day management of social media marketing 
  12. Oversee search engine marketing (Google key words, SEM) and reporting 
  13. Work with select media vendors on digital and email promotions to enhance media spends 
  14. Seek out new online and social media initiatives to promote ticket sales and develop relationships with the online audience.

REPORTING RELATIONSHIPS: Reports directly to the Director of Marketing.

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED:

  1. Bachelor’s Degree required. 
  2. Some experience managing and editing Web sites. 
  3. Ability to oversee and coordinate activities with Marketing, PR, IT and customer service personnel. 
  4. Intermediate level (or higher) proficiency with HTML/CSS, Photoshop and Illustrator. 
  5. Love of and passion for classical music 
  6. Working knowledge of online audio and video formats, and emerging web technologies. 
  7. Ability to take on many projects at once. 
  8. Working knowledge of Google Suite 
  9. Knowledge of Tessitura database 
  10. Previous experience with Mail2 or comparable email system

WORKING CONDITIONS: Pleasant office environment.



« Back