Digital Marketing Manager

Forte Research

As a company founded on the desire to fundamentally redefine the way clinical trials are conducted, we have been developing specialized solutions for clinical research since 2000.

We are a solutions company on a mission to help research centers unleash their research potential. We provide key solutions for Cancer Centers, Academic Medical Centers and Health Systems, including technology, consulting and optimization, and administrative services.

From the top-down, every decision made at Forte revolves around how we can make our customers’ lives better.

We are a customer-centric company by design and believe a truly collaborative approach produces the best solutions. We work side-by-side with our customers to build the solutions they really need to improve their research operations.

Position Details

Digital Marketing Manager
Southwest Wisconsin
Madison, WI

The Digital Marketing Manager is responsible for Forte’s online marketing campaigns and working with Marketing Managers to attract and retain high quality leads. Responsibilities include oversight and execution of our marketing automation software, Pardot, to create landing pages and emails and managing our SEO and PPC advertising strategy through Google Adwords, Facebook and LinkedIn.

Essential Job Duties (in order of priority):

- Collaborate with marketing managers to execute end-to-end multichannel marketing campaigns and webinars to generate high quality leads, to drive sales opportunities and ultimately revenue.

- Develop digital marketing plans to support goals.

- Manage and optimize our marketing automation software, Pardot.

- Execute against approved campaigns, produce reporting about those campaigns, and execute enhancements based on analytics.

- Manage our SEO and PPC advertising strategy.

- Drive our marketing analytics - generate flash weekly and detailed monthly reports on the performance of our digital marketing initiatives and communicate with key stakeholders.

- Leverage our analytics across platforms to make strategic recommendations for the marketing team.

- Collaborate with the Web Developer and Designer to optimize our websites.

- Collaborate with content marketing to build effective campaigns using our content to increase awareness, generate leads and drive conversion.

- Collaborate with Customer Relationships team to ensure effective handoff of marketing leads.

- Collaborate with Business Systems teams on software integrations with and more.

Documentation: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education: Bachelor degree in Marketing Communications, Journalism, Public Relations, or Business OR equivalent experience.

Experience: 4+ years of experience with inbound marketing experience in a B2B industry preferred. Experience with WordPress or other content management systems preferred. Experience with Pardot or other marketing automation software. Experience with or other CRM. Experience with Google Analytics or other analytics platform.

Knowledge, Skills & Abilities: An interest in understanding the industry and our business' mission required. Demonstrated experience in using inbound marketing strategies to optimize customer leads and retention. Ability to work highly collaboratively with cross-functional teams, while also possessing strong organizational skills to work independently and manage projects with many moving parts and deadlines. Demonstrated communication skills, including listening, writing and speaking. Demonstrated ability to understand an audience/industry and provide thought leadership. Excellent independent and team collaboration skills. Proficiency with MS Office (Word, Excel, PowerPoint) required.

Licenses & Certifications: None required

Job Requirements: Ability to lift 25 pounds

Forte Research Systems is an equal opportunity employer and does not discriminate on any basis prohibited by federal, state or local law.

Benefit package includes medical, dental and vision insurance coverage, life insurance, short and long-term disability, paid time off (PTO), 401(k) match, tuition and wellness reimbursements and more!

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