Digital Marketing Manager

Steppenwolf Theatre Company

About Us:

The Steppenwolf ensemble first began performing in the mid-1970s in the basement of a Highland Park, IL church, the ambitious brainchild of three high school and college friends: Jeff Perry, Terry Kinney and Gary Sinise. Fast forward 40 years and the Steppenwolf Theatre Company has become the nation’s premier ensemble theater—redefining the landscape of acting and performance. The ensemble has grown to 49 members who represent a remarkable generation of actors, directors and playwrights. Thrilling, powerful, groundbreaking productions from Balm in Gilead and Grapes of Wrath to August: Osage County—and accolades that included the National Medal of Arts and twelve Tony® Awards—have made the theater legendary. Steppenwolf’s artistic force remains rooted in the original vision of its founders: an artist-driven theater, whose vitality is defined by its sharp appetite for groundbreaking, innovative work.

Steppenwolf operates as a not-for-profit organization relying on community support to produce or presents up to 16 plays and nearly 700 performances, readings and other events every year on our three stages. The theater’s artistic and educational programs draw a multi-generational audience of nearly 200,000 from the greater metropolitan Chicago area, while our impact reaches well beyond this region with productions that tour nationally and internationally.

Position Details

Digital Marketing Manager
Chicago Illinois
Chicago, IL

Steppenwolf Theatre Company is seeking candidates for a Digital Marketing Manager. This position, under the supervision of the Senior Marketing Director, manages the theatre’s website, e-commerce, and email communications campaigns. The successful candidate will need to be a) experienced in web and e-commerce operations; b) skilled at web analytics; and c) adept at building emails and familiar with email marketing best practices.

Areas of Responsibility:


  • Collaborate with staff and manage outside vendors on issues of web maintenance and the development of new web and e-commerce functionality 
  • Develop website content and maintain through multiple Content Management Systems 
  • Manage website development budget 
  • Cultivate cross departmental familiarity with digital best practices and web content standards 
  • Maintain Steppenwolf brand on all e-marketing platforms (website, email, search, etc.)


  • Create and maintain email communications calendar 
  • Develop email content strategy 
  • Code/deploy or supervise the coding/deploying of email


  • Establish key performance indicators, establish baseline measurements, and set goals 
  • Monitor and report on the performance of Steppenwolf’s online platforms 
  • Build, deploy and analyze surveys created through Wufoo, Zoomerang, etc 
  • Stay on top of trends, development of new methods for testing

Minimum Qualifications:

  • Bachelor’s degree in web design, communications, project management or related field plus 3+ years relevant experience 
  • Candidates must be proactive, relationship-oriented, strategic, and creative. They must understand the big picture but also have strong attention to detail. They should feel comfortable juggling multiple projects and must have excellent writing, organizational, and interpersonal skills 
  • Awareness of new and emerging Web, Social Media, and Analytics technologies and the potential application thereof 
  • Creative enthusiasm and passion for the digital medium 
  • Ability to communicate clearly about technology and digital media to non-technical colleagues 
  • Knowledge of content management systems, CSS, HTML, JavaScript, basic Web network infrastructure, contemporary operating systems and browsers; mobile devices and operating systems; cloud services, and SEO standards.

Desirable Qualifications:

  • Experience in the arts or a non-profit organization is desirable 
  • Familiarity with EPiServer and other content management systems 
  • Steppenwolf gives preference to candidates who have demonstrable experience advocating for equity, diversity and inclusion 
  • Experience with digital content strategy and development 
  • Functional knowledge of user experience components (usability, user interface, information architecture, and other web design elements) 
  • Familiarity with the Tessitura ticketing software and API 
  • Familiarity with the Wordfly email client 
  • Familiarity with Jira, Basecamp, and other project tracking software


Salary range: $40,000 - $45,000 with excellent benefit package for full time employees, including medical, dental, vision insurance, short-term and long-term disability insurance, life insurance, vacation pay, paid sick time, personal days, pre-tax Ventra transit benefit program, employee assistance program and 401(k) matching retirement program.

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